Responsibility

• Maintaining the organization's Social media presence across all digital channels
• Creating and Overseeing the Digital Media strategy (Website, SEO, SEM, SMM, Analytics)
• Developing and managing digital marketing campaigns
• Managing online brand and product campaigns to raise brand awareness.
• Devising strategies to drive online traffic to websites or utilizing Social Media Analytics to manage Brand reputation or generating leads.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Tracking conversion rates and making improvements to websites.
• Managing the design/redesign of websites. Improving the usability, design, content and conversion of websites
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Skills

• Excellent communication skills
• Excellent attention to detail is indispensable for this profile
• Lead end-to-end operational relationships with the assigned sales team
• Exposure to Online Marketing platforms and best practices
• Hands-on in Analytic setups would be a strong advantage
• Sound knowledge of MS Office Suite. Advanced MS-Excel skills would be advantageous
• Knowledge of social media platforms such as Facebook, Instagram and Twitter
• Knowledge of analytics tools
• Ability to coordinate with multiple teams