Company Overview

ScienceUtsav is an innovative educational platform based in Bengaluru, Karnataka, focused on offering engaging and interactive learning experiences for children aged 05 to 14 years. Through hands-on activities and unique pedagogical methods like science experiments and games, ScienceUtsav aims to revolutionize the way children learn about science. With a vast impact across 350+ schools and 260000+ participants, we offer year-long programs, summer camps, and more across India.

Job Overview

ScienceUtsav is seeking a Junior Digital Marketing Executive for our Mangaluru location. This full-time role requires a candidate with 1 to 3 years of experience in digital marketing. The ideal candidate should have excellent skills in managing digital campaigns, enhancing online presence, and driving engagement. This role is pivotal in promoting our programs and events through various digital platforms and ensuring a strong return on investment.

Qualifications and Skills

• Proficient in SEO with proven ability to improve website ranking and visibility (Mandatory skill).
• Adept in Social Media Marketing to engage and grow online communities across various platforms (Mandatory skill).
• Experience using Google Analytics for tracking and analyzing website traffic patterns (Mandatory skill).
• Skilled in SEM strategies to optimize paid search campaigns and maximize results.
• Capable of executing Email Marketing campaigns that build brand awareness and customer loyalty.
• Experience in Content Marketing to create informative, engaging, and relevant content for diverse audiences.
• Understanding of PPC Advertising for effective management of campaign spend and performance metrics.
• Excellent Copywriting skills to craft compelling and creative content across marketing channels.

Roles and Responsibilities

• Develop and implement digital marketing strategies to increase online visibility and engagement.
• Manage and optimize SEO and SEM campaigns to drive targeted traffic to ScienceUtsav's digital channels.
• Oversee social media platforms to enhance brand presence and foster community engagement.
• Utilize Google Analytics to analyze performance data, generate insights, and refine marketing strategies.
• Plan and execute targeted email marketing campaigns to nurture and convert leads.
• Create engaging content in line with ScienceUtsav's brand voice for various digital media.
• Monitor and manage PPC advertising campaigns for optimum reach and conversion.
• Collaborate with cross-functional teams to align digital marketing efforts with business goals.