Job description

Role & responsibilities

• Plan, implement, monitor, and optimize digital marketing campaigns across Google Ads (Search, PMax, YouTube)
• Manage end-to-end paid advertising including budget allocation, targeting, A/B testing, creative optimization, UTM tracking, and performance reporting
• Create and execute content strategy for YouTube, Instagram, Facebook, TikTok and other social platforms
• Use AI-driven marketing tools (ChatGPT, Canva AI, HeyGen, Descript, Zapier etc) to streamline content creation, ads, and automation workflows
• Implement & optimize CRM integrations for lead capture, scoring, nurturing, and automation
• Build and optimize landing pages to improve conversion rates
• Create retargeting funnels and nurture sequences through email, SMS, and WhatsApp
• Track, analyze, and improve KPIs: CPL, CAC, ROAS, conversion rate, lead quality
• Work closely with the management and sales team to align marketing with training batches, promotions, and sales targets
• Conduct competitor analysis and identify new opportunities for growth across paid, organic, and social channels
• Assist with SEO and Generative AI SEO (optimizing for Google SGE, ChatGPT Search, Perplexity, etc.) through keyword research, blog topics, and AI-enhanced content

Preferred candidate profile

• 1 tp more years of experience in digital marketing with hands-on expertise in Google Ads
• Strong understanding of lead generation funnels, tracking, conversion optimization, and remarketing
• Experience using AI tools for marketing, automations, content creation, and creative generation
• Experience with YouTube Ads, video marketing, and short-form content strategy preferred
• Knowledge of CRM tools (Zoho/HubSpot etc) and experience integrating ads and CRM workflows
• Experience with landing page builders
• Exposure to North American markets (Canada/US) preferred
• Ability to thrive in a fast-paced startup environment with minimal supervision
• Excellent written and verbal communication skills
• Strong analytical skills with ability to interpret data and make ROI-driven decisions
• Creative thinker with willingness to test new ideas and unconventional strategies
• Team player with strong ownership, accountability, and consistency
• Good organizational skills with the ability to manage multiple projects simultaneously
• Bachelor's degree in Marketing, Business, IT, or related field preferred
• Should be able to thrive in a start up environment

Contact Number -

Contact 0n HR Shariq- 9250383253 / Sana @ 7065126218

Kindly share your resume -

Email ID - sana@sanasearchinternational.com

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