Job description:-                  

  • 3+ years of experience as a marketing cloud administrator or developer

• Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations

• Design and delivery of solutions in Email Studio.

• Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,

• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,

• Experience in reporting and analysing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,

• Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required

• Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails

• Develop responsive email templates with extensive knowledge of AMP script and Guide Template Language

• Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration

• Ability to elicit requirements and translate to technical solutions that can scale across multiple business units

• Ability to work with clients to design customer journeys, and associated data models.

• Certified Marketing Cloud Consultant/Cloud Email Specialist.

***Job Location: Chennai/Bangalore***