Analyze digital marketing campaigns and channels (including SEO, PPC, social media, email marketing, etc.) to track performance and ROI.

Identify key trends, insights, and opportunities to optimize marketing efforts and improve conversion rates.

Develop and maintain dashboards and reports to present actionable insights to key stakeholders.

Monitor website traffic, user behavior, and key metrics to identify areas for improvement and growth.

Collaborate with marketing, design, and content teams to ensure alignment of data and insights across campaigns.

Conduct competitor and market research to stay ahead of trends and industry best practices.

Use tools like Google Analytics, SEMrush, HubSpot, or similar platforms to gather, analyze, and report data.

Assist in the development and execution of A/B testing and optimization strategies.

Provide recommendations for improvements in digital marketing strategies based on data insights.

Track and report on the performance of marketing campaigns, offering actionable recommendations for optimization.