<h2>Job description</h2>UI/UX Designer's responsibilities include&nbsp;gathering user requirements, designing graphic elements, and developing navigation components. Therefore, you should have prior experience with design software and wireframe tools to be successful in this role.Tools:· Photoshop· Figma· Illustrator· Any othe

RJS Tech has been operating out of Kolkata, India for the past 20+ years. As you may have read on other pages in our website, we are deeply passionate about the technology we use in building our products & imparting our services to customers.

Our work philosophy is outlined by our company slogan: Adding Value Consistently.

When working, we have the general mindset that our work MUST solve a customer need or satisfy a customer want. That in turn brings about an attitude of serving our customers well and doing the work with the end-result in mind.

New joinees will be provided appropriate training to sync their skillsets with the job at hand.

We encourage you to apply for the role that you enjoy doing. That’s when your best work will shine through.

Summary : - The Digital Marketing/Software Marketing Specialist is responsible for developing and executing marketing strategies that promote the company's software products and services. - This role will work closely with the sales team to generate leads and close deals. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. They will also have experience with software marketing and business development. Roles &amp; Responsibilities : - Develop and execute marketing plans for the company's software products and services. - Manage and optimize the company's website and social media channels. - Create and execute email marketing campaigns. - Generate leads and close deals. - Work closely with the sales team to develop and execute sales strategies. - Track and analyze marketing metrics to measure the effectiveness of campaigns. - Stay up-to-date on the latest digital marketing trends and technologies. Skills : - Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. - Experience with software marketing and business development. - Excellent written and verbal communication skills. - Ability to work independently and as part of a team. - Strong analytical and problem-solving skills.

An App Marketing Manager is responsible for developing and executing strategies to drive user acquisition, engagement, and retention for a mobile app. This role requires a blend of marketing expertise, analytical thinking, and understanding of the mobile app landscape.Responsibilities:<ul><li>Market Research and Planning:</li><li class="ql-indent-1">Conduct market research to understand target audience, competitor analysis, and app store trends.</li><li class="ql-indent-1">Develop a comprehensive app marketing plan with specific goals, target KPIs, and budget allocation.</li><li class="ql-indent-1">Identify and stay updated on the latest mobile marketing trends and technologies.</li><li>Campaign Management:</li><li class="ql-indent-1">Create and manage multi-channel marketing campaigns across various platforms (App Store Optimization (ASO), Search Engine Marketing (SEM), Social Media Marketing (SMM), influencer marketing, etc.).</li><li class="ql-indent-1">Manage paid advertising campaigns (e.g., Google Ads, Apple Search Ads) to drive app downloads and user acquisition.</li><li class="ql-indent-1">Develop and execute organic user acquisition strategies through content marketing, app store optimization, and social media engagement.</li><li>App Store Optimization (ASO):</li><li class="ql-indent-1">Conduct keyword research and optimize app title, description, and screenshots to improve app store ranking.</li><li class="ql-indent-1">Monitor app store ranking and make adjustments to ASO strategy as needed.</li><li>Analytics and Reporting:</li><li class="ql-indent-1">Track and analyze app marketing campaign performance using relevant metrics (impressions, clicks, downloads, installs, user engagement, etc.).</li><li class="ql-indent-1">Generate reports to measure campaign effectiveness, identify areas for improvement, and optimize future campaigns.</li><li>Communication and Collaboration:</li><li class="ql-indent-1">Collaborate with internal teams (product development, design) to ensure a seamless user experience.</li><li class="ql-indent-1">Effectively communicate marketing strategies, performance metrics, and recommendations to stakeholders.</li></ul>Skills and Qualifications:<ul><li>Proven experience in mobile app marketing or a related field</li><li>Strong understanding of digital marketing channels (ASO, SEM, SMM, etc.)</li><li>Experience with mobile app analytics and reporting tools</li><li>Excellent analytical and problem-solving skills</li><li>Strong communication, written and verbal skills</li><li>Ability to work independently and manage multiple projects simultaneously</li><li>Passion for mobile apps and the ever-changing mobile landscape</li></ul>Additional Requirements (Optional):<ul><li>Experience with app development or mobile user experience (UX) principles</li><li>Experience with creative content development (videos, social media posts)</li><li>Experience with influencer marketing</li></ul>

The Digital Marketing / Software Marketing / Business Development Specialist is responsible for developing and executing marketing strategies that promote the company's software products and services. This role will work closely with the sales team to generate leads and close deals. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. They will also have experience with software marketing and business development. Skill:<ul><li>Identify trends and insights.</li><li>Allocate marketing investments.</li><li>Plan and direct marketing campaigns.</li><li>Manage an organization's website and maintain it, keeping best practices in mind.</li><li>Optimize content for the website and social media platforms.</li></ul> Roles &amp; Responsibilities:<ul><li>Paid marketing campaigns on Google / FB.</li><li>Social media post creating &amp; scheduling.</li><li>Ensuring information about updates to the games &amp; apps are published to customers on all channels</li><li>Tracking / Monitoring performance of campaigns.</li><li>SEO activities to be organised and monitored.</li></ul>Overall, this is a role that requires quite a few areas to be setup and looked into. As a company we prefer moving one by one so that processes can be set and results can be seen.

Skill:<ul><li>Identify trends and insights.</li><li>Allocate marketing investments.</li><li>Plan and direct marketing campaigns.</li><li>Manage an organization's website and maintain it, keeping best practices in mind.</li><li>Optimize content for the website and social media platforms.</li></ul> Responsibilities:<ul><li>Paid marketing campaigns on Google / FB.</li><li>Social media post creating &amp; scheduling.</li><li>Ensuring information about updates to the games &amp; apps are published to customers on all channels</li><li>Tracking / Monitoring performance of campaigns.</li><li>SEO activities to be organised and monitored.</li></ul> Overall, this is a role that requires quite a few areas to be setup and looked into. As a company we prefer moving one by one so that processes can be set and results can be seen.

The Digital Marketing / Software Marketing / Business Development Specialist is responsible for developing and executing marketing strategies that promote the company's software products and services. This role will work closely with the sales team to generate leads and close deals. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. They will also have experience with software marketing and business development. Roles &amp; Responsibilities:· Develop and execute marketing plans for the company's software products and services.· Manage and optimize the company's website and social media channels.· Create and execute email marketing campaigns.· Generate leads and close deals.· Work closely with the sales team to develop and execute sales strategies.· Track and analyse marketing metrics to measure the effectiveness of campaigns.· Stay up-to-date on the latest digital marketing trends and technologies.Skills:· Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing.· Experience with software marketing and business development.· Excellent written and verbal communication skills.· Ability to work independently and as part of a team.· Strong analytical and problem-solving skills.

RJS Tech Solutions LLP