Store Manager – Fashion & Lifestyle

Organization: Reliance Retail

Location: Across Andhra Pradesh

Employment Type: Full-Time

Experience Required: 5–8 Years (Mid-Level Retail Experience)

Industry: Fashion & Lifestyle

Company Overview

Reliance Retail, India's largest and fastest-growing retailer, operates the most extensive store network nationwide. Renowned for superior quality products and an unmatched shopping experience, we drive value across omni-channel formats and maintain strong brand partnerships, supported by a skilled workforce and a robust supply chain infrastructure.

Role Overview

The Store Manager will be responsible for driving sales performance, store profitability, operational excellence, customer satisfaction, and team engagement for a Fashion & Lifestyle store under Reliance Retail. The role demands strong commercial acumen, leadership capability, and hands-on experience in managing high-volume retail stores.

Key Responsibilities

Sales & Business Growth

• Achieve monthly and annual store sales targets (INR Cr)
• Drive conversion rate, ATV (Average Transaction Value) & UPT (Units per Transaction)
• Monitor daily sales performance and take corrective actions

Profitability & Cost Control

• Deliver targeted Store EBITDA (%)
• Control store operating expenses (manpower, utilities, maintenance)
• Minimize shrinkage and stock loss
• Manage markdowns and discount strategies effectively

Customer Experience & Service Excellence

• Maintain high Customer Satisfaction (CSAT/NPS) scores
• Ensure superior in-store service standards
• Handle customer complaints and escalations professionally
• Drive loyalty memberships and repeat business

Inventory & Stock Management

• Maintain healthy Inventory Turns
• Ensure optimum stock availability and replenishment
• Monitor slow-moving and aging inventory

Team Leadership & People Management

• Recruit, train, coach, and develop store staff
• Drive team productivity and sales performance
• Maintain high staff engagement and happiness levels
• Reduce attrition and ensure manpower stability
• Conduct daily briefings and performance reviews

Operations & Compliance

• Ensure store cleanliness, safety, and brand standards
• Maintain billing accuracy and cash management controls
• Ensure statutory and legal compliance

Required Skills & Competencies:

1.    Store sales (INR Cr)

2.    Store EBITDA (%)

3.    Customer Satisfaction

4.    Inventory turns

5.    Staff happiness & attrition