Manages the Store P&L and driving sales through efficient store operations, customer service delivery, motivation and retention of store personnel and adherence to company norms.

1. Execute annual and monthly store sales plans in line with AOP, ensuring alignment with overall business objectives and driving consistent revenue growth.

2. Drive top-line sales and bottom-line margins through effective shrink control, accurate inventory management, optimized stock replenishment, and prudent cost management initiatives.

3. Implement and ensure productivity, quality, and customer service standards, ensuring operational efficiency and customer satisfaction.

4. Continuously review sales trends to recommend relevant product assortment, ensuring the merchandise mix reflects customer preferences, market demand, and business priorities.

5. Monitor and maintain Gross Margin, product segment and brand mix, discount utilization, inventory and other key financial metrics, ensuring profitability in line with business strategy.

6. Oversee store commercials, adherence to budgets, while ensuring strict adherence to statutory and regulatory compliance requirements.

7. Set clear performance expectations for store staff, conduct regular performance reviews, and foster a collaborative environment that promotes teamwork, ownership, and accountability.

8. Identify high-potential employees, create succession pipelines, and support structured development programs to build talent for critical present and future leadership positions.

9. Capture, analyse, and address customer feedback and complaints, driving continuous improvement in service delivery and ensuring superior customer experiences.

10. Conduct competitive analysis of catchment stores, competitor activities, and pricing strategies, while effectively managing escalations to safeguard customer loyalty.

11. Plan and execute local store events, activations, and promotional campaigns in alignment with the marketing calendar to maximize footfall and enhance brand visibility.

12. Foster and institutionalize a “Customer-Obsessed Culture” by embedding customer centricity into processes, team behaviour, and decision-making.