·      Achieve and exceed sales target for the store by ensuring product availability, product presentation, customer service and overall high level of store standards and customer experience.

·      Control expenses within the budget by proper planning, efficient and effective utilization of resources and reducing wastage.

·      Ensure that shrinkage is within the budgeted norm by adherence to proper stock management procedures and vigilance without adversely affecting the customer service levels.

·       Ensure that the store and its people are in compliance with the policies and procedures of the company as well as relevant laws that apply including but not limited to licenses, all employment laws, wage and working hours, working conditions, human rights and equal employment opportunities.

·      Ensure that high standards of retail are maintained at the store including implementing of Planogram, discipline of operating hours, Hygiene, Health & Safety, Security, Product availability, ticketing, visual merchandising, staffing etc.

·      Provide regularly, necessary qualitative and quantitative reports to management on customers, sales, stock, competition, promotions etc. to facilitate strategy alignment and decision making.

·      Ensure implementation of Marketing, promotions and Visual Merchandising plans and programmes at store level.

·      Ensure that company assets in the store are properly maintained, accounted and utilized to maximize returns.

·      Manage inventory in a manner that it is correctly accounted, available, provides high returns on investment and is not prone to ageing and waste.

·      Provide input to planning, budgeting and forecasting to assist in business planning process.

·      Ensure that all administrative processes pertaining to people management including but not limited to Scheduling, Attendance, Leave, PMS, grievance handling, etc. are carried out in a timely and accurate manner.

·      Provide leadership to the store team to improve their engagement and contribution by coaching, mentoring, and culture & Team building, personal & professional development and participation thereby also ensuring retention and talent development for business expansion and growth.

·      Ensure customer delight by delivering high standards of retail environment, product availability & presentation, high quality staff interface, resolution of customer complaints and speedy check out, thereby maintaining high level of customer loyalty.