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Sales Executive – HORECA / Institutional

Indore
Chandigarh
Jaipur
Amritsar
Jalandhar
Full-Time
Junior: 1 to 6 years
2.4L - 4.5L (Per Year)
Posted on Nov 11 2025

About the Job

Skills

B2B Sales
Account Management
Fast-Moving Consumer Goods (FMCG) Sales
general trade
Business Development
institutional

Job Description

This role is with METRO Cash & Carry India Ltd. (a unit of Reliance Retail)


Job purpose: Increasing sales of relevant articles amongst HORECA (Hotels, Restaurants, Caterers) & Institutional customers

Job dimensions: Planning daily and weekly visit to the customers and acquisition of new customers in the assigned area


Key Responsibilities & Accountabilities:

§ Creation of daily and weekly sales plan and order lists

§ Diligently follow the customer visit plan every day 

§ Managing the accounts of 80 -140 customers

§ Interacting with customers regularly and developing relationship with them

§ Identifying bulk order opportunities and capitalizing on them

§ Increase the number of buying customers and basket size of customer

§ Identifying and rectifying de-growth amongst the customers

§ Enrollment and tagging of new customers with sales potential

§ Understanding customer’s business and recommending articles to them

§ Coordinating with logistics and full-service desk for delivery

§ Assisting visiting customers with their purchase from the store

§ Ensuring timely delivery of orders and managing bulk orders

§ Coordinating with internal stake holders for special pricing

§ Continuously updating knowledge about articles and offers

§ Coordinating with customers for orders during Invoice level promotions

§ Track customer wise sales and keep a check on customer balance 

§ Identify customers with a high sales potential and get them tagged 

§ Achieving sales & margin target month on month & annually

§ Promote sales of private label products in the upcountry market

§ Assisting customers with festive gifting options from Metro’s catalogue

§ Finding potential customers who can use metro’s festive gifting offerings

§ Coordinating with main cash team for payment processing.

About the company

Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience. Founded in 2006 with a view to revolutionize retail in India, we have, over the yea ...Show More

Industry

Retail

Company Size

10001+ Employees

Headquarter

Mumbai, Maharashtra

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