Company Overview

Reliance Retail is India's largest and fastest-growing retailer with a robust omni-channel presence. Renowned for exceptional value, premium products and an unmatched shopping experience, the company operates an extensive network of 15,000+ stores across India, supported by advanced technology, a loyal customer base and strategic brand partnerships.

Job Overview

The Marketing Manager for Luxury and Premium Retail at Reliance Retail is a mid-level, full-time, fixed-term position based in Mumbai. The ideal candidate will have 4 to 6 years of relevant work experience and will be instrumental in driving strategic marketing initiatives for luxury and premium retail categories. This role entails collaborating with cross-functional teams to enhance brand presence, execute high-impact campaigns, and deliver superior value to discerning customers in the luxury and premium segments.

Qualifications and Skills

• Demonstrated expertise in brand management (Mandatory skill), with proven success in developing and executing branding strategies for premium or luxury products.
• Comprehensive experience in planning, implementing and analyzing integrated marketing campaigns that drive footfall and elevate brand perception.
• Strong analytical capability in market segmentation, consumer insights and competitive landscape research to identify growth opportunities and target audiences.
• In-depth understanding of CRM systems and the ability to devise customer relationship strategies that drive engagement and loyalty in the luxury sector.
• Exceptional skills in managing marketing budgets and forecasts, ensuring optimal allocation of resources to support business goals and maximize return on investment.
• Hands-on experience in launching premium products, orchestrating successful go-to-market strategies from concept to shelf, and measuring performance outcomes.
• Proven track record in organization and execution of exclusive events and in-store experiences tailored to affluent clientele, consistently exceeding expectations.
• Excellent written and verbal communication abilities, with strong stakeholder management and collaboration skills across internal and external partners for seamless project delivery.

Roles and Responsibilities

• Develop, implement and manage marketing strategies that enhance the visibility and desirability of luxury and premium brands within Reliance Retail's portfolio.
• Lead cross-functional teams in conceptualizing, planning and executing 360-degree marketing campaigns across omni-channel platforms targeting high-value customers.
• Conduct detailed market analysis to identify emerging trends, customer preferences and opportunities for differentiation in the luxury retail landscape.
• Drive all aspects of brand management, including brand positioning, communication strategy and end-to-end project management for assigned categories.
• Develop launch plans for new product introductions, collaborating with merchandising, finance and store operations teams to ensure a coordinated go-to-market approach.
• Plan, budget and oversee marketing spends, ensuring all activities are aligned with financial targets and yield measurable value for the business.
• Organize high-impact events, experiential marketing initiatives and strategic partnerships that resonate with affluent clientele and position Reliance Retail as the destination for luxury shopping.
• Track campaign effectiveness through data-driven insights and prepare post-campaign analysis to inform future strategy and continuous improvement.