Company Overview

Tira Beauty (Reliance Retail) is inspired by the Goddess Rati, who symbolizes love, passion and beauty. The name Tira recognizes your inner superpower that makes you feel beautiful on the inside and out. It celebrates the unique spirit that makes you – truly you.

We understand that beauty means different things to different people, and that it can change from day to day and mood to mood. Tira celebrates that feeling.

At Tira, we curate the best global and homegrown beauty brands and inspire you to explore and express your every idea of beauty.

We are here to be your companion in this journey – For every day, every mood, every you.

Job Overview

The Lead Brand Development (Hair) role at Tira Beauty - Reliance Retail is a senior-level, full-time role based in BKC, Mumbai. The role involves leading the development and growth of the hair care product portfolio, focusing on new product development, category expansion, and end-to-end brand lifecycle management.

Qualifications and Skills

• Expertise in new product development with a proven track record of launching successful products in the hair care segment.
• Demonstrated experience in category management, particularly within the haircare portfolio.
• Deep understanding of P&L management, driving profitability and sustaining business growth through data-backed strategies.
• Experience in portfolio management encompassing brand positioning, assortment planning, and lifecycle management of hair care products.
• Proven capability in vendor management, including selection, negotiation, and long-term partnership development for sourcing and innovations.
• Comprehensive knowledge and passion for the hair care category, current trends, consumer insights, and market landscape.

Educational Qualification: Graduation; MBA preferred

Roles and Responsibilities:

• Lead the development, execution, and continual enhancement of the hair care product portfolio, from concept to market launch.
• Oversee the full lifecycle of new haircare SKUs from ideation to in-market delivery.
• Manage category performance through analytics, identifying opportunities for growth and ensuring best-in-class assortment.
• Build and nurture strong partnerships with vendors and manufacturers to ensure quality, cost efficiency, and sustainable sourcing.
• Own category P&L, setting pricing strategies and optimizing margins while delivering on customer value propositions.
• Conduct competitive analysis and monitor market dynamics to maintain brand leadership and relevance in hair care segment.