General Trade Lead - Reliance Brands
General Trade Lead - Reliance Brands
792
Applications
Gurgaon
Full-Time
Senior: 12 to 16 years
Posted on Apr 24 2025
Not Accepting Applications
About the Job
Skills
Sales Analysis and Forecasting
Vendor Negotiation
General Trade
Retail Operations Management
Brand Development
Customer Relationship Management (CRM)
Market Trend Analysis
Channel Sales
Job Brief:
The General Trade Lead is responsible for driving sales and market share growth within the General Trade (GT) channel. This role involves leading a team of field sales representatives, managing distributor relationships, implementing sales strategies, and ensuring excellent execution at the point of sale. The GT Lead will play a key role in developing the market, expanding numeric and weighted distribution, and enhancing brand visibility in traditional retail outlets.
Key Responsibilities:
- Lead and manage the General Trade sales team to meet or exceed sales targets and KPIs.
- Develop and implement GT channel strategies to grow market share and penetration.
- Build and maintain strong relationships with distributors, wholesalers, and key retailers.
- Ensure consistent and effective execution of trade marketing initiatives and promotions.
- Monitor market trends, competitor activities, and consumer behaviors to inform sales tactics.
- Oversee route-to-market strategies and optimize distributor performance.
- Analyze sales data and prepare regular reports on performance and opportunities.
- Train, coach, and develop sales representatives to enhance productivity and customer engagement.
- Collaborate with cross-functional teams (marketing, logistics, finance) to support sales operations.
Requirements:
- Bachelor’s degree in Business, Marketing, or related field (MBA is a plus).
- 15+ years of experience in sales, preferably in General Trade within FMCG or consumer goods.
- Proven leadership and team management skills.
- Strong analytical, negotiation, and interpersonal skills.
- Ability to work in a fast-paced and target-driven environment.
- Familiarity with retail execution tools, distributor management systems, and sales tracking software.
- Willingness to travel frequently within assigned territory.
Preferred Skills:
- Experience launching new products or managing GT channel transformations.
- Understanding of trade marketing principles and shopper behavior.
- Fluency in local language(s) in addition to English.
About the company
Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience.
Founded in 2006 with a view to revolutionize retail in India, we have, over the yea ...Show More
Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience.
Founded in 2006 with a view to revolutionize retail in India, we have, over the years, developed and perfected our capabilities across people, processes and technology to meet our end objectives of creating a win-win proposition for our stakeholders across the value chain viz. Customers, Manufacturers/Farmers, Merchants, Brand Partners as well as of enhancing financial income and job security for tens of millions of Indians.
Today, Reliance Retail serves a loyal customer base of more than 193 million across the country, catering to daily and occasional needs across the major consumption baskets of Consumer Electronics, Fashion & Lifestyle, Grocery, Pharma and Connectivity. We operate the largest store network in the country with 15,000+ stores, spread over 42 million square feet of retail space and present across 7,000+ cities. Our omni-enabled store networks and extensive portfolio of digital commerce platforms bolstered by a strong supply chain and technology infrastructure, and supported by a well-trained workforce enable us to provide customer service par excellence.
We continue to build our capabilities through organic growth, acquisitions, partnerships and strategic investments to strengthen our competencies and bolster our product offerings. Our strong own brand portfolio is complemented by an equally strong brand partner portfolio, as Reliance Retail continues to be the partner of choice for leading national and international brands. ...Show Less
Industry
Retail
Company Size
10001+ Employees
Headquarter
Mumbai, Maharashtra
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