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Fashion Writer

Mumbai
Full-Time
Junior: 1 to 3 years
Posted on Jun 03 2026

About the Job

Skills

Fashion Writing & Storytelling
Story Pitching & Ideation
Trend Forecasting & Research
Fashion Industry Knowledge
Cross-functional Collaboration
Content Curation & Audience Engagement

Job Purpose


The Fashion Writer will be responsible for the creation and production of short and long-form fashion content for the publication’s website and other digital platforms. This includes commissioning and writing articles, managing freelancers, and ensuring all content meets the publication’s standards of quality and accuracy.


Key Responsibilities


  • Develop and execute the editorial strategy for the Style section in collaboration with the Fashion Editor, covering fashion, accessories, jewellery, watches, and weddings.
  • Research, commission, write, and edit high-quality fashion content for digital platforms.
  • Generate and pitch original story ideas during editorial meetings.
  • Produce a diverse range of content including designer interviews, trend features, cultural commentary, shopping listicles, and market stories.
  • Contribute regularly to The Nod’s weekly Salon newsletter.
  • Upload and manage content through the CMS.
  • Collaborate with art and photo teams on image research, story presentation, and social media packaging.
  • Identify emerging designers, labels, and fashion trends ahead of the mainstream market.
  • Build and maintain relationships with designers, stylists, brand PR teams, and industry stakeholders.
  • Represent the publication at fashion weeks, launches, and industry events.
  • Support the conceptualization and execution of editorial IPs, including video formats and events.


Primary KPIs

  • Number of high-quality articles published per month.
  • Timely delivery and publishing of assigned content.
  • Content engagement metrics.
  • Accuracy and editorial quality of published content.
  • Number of exclusive stories, interviews, and trend reports generated.


Functional Competencies

  • Strong fashion journalism and editorial writing skills.
  • Excellent research, interviewing, and storytelling capabilities.
  • Deep understanding of fashion, luxury, lifestyle, and cultural trends.
  • Knowledge of digital publishing platforms and CMS tools.
  • Content planning and editorial calendar management.
  • Social media content awareness and audience engagement strategies.


Behavioral Competencies

  • Creativity and strong editorial judgment.
  • Curiosity and trend-spotting ability.
  • Strong communication and interpersonal skills.
  • Attention to detail and commitment to accuracy.
  • Collaboration and teamwork.
  • Initiative and proactive problem-solving.
  • Ownership and accountability for deliverables.

About the company

Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience. Founded in 2006 with a view to revolutionize retail in India, we have, over the yea ...Show More

Industry

Retail

Company Size

10001+ Employees

Headquarter

Mumbai, Maharashtra

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