Job Title

Department Manager – Fashion Retail

Role Summary

The Department Manager is responsible for driving sales, managing day-to-day operations of the assigned department, leading the team, ensuring visual merchandising standards, and delivering excellent customer experience in line with brand and company guidelines.

Key Responsibilities

Sales & Business Performance

• Achieve department sales targets, conversion, UPT, and ASP as per business plan
• Drive add-on sales, cross-selling, and promotion effectiveness
• Analyze daily/weekly sales reports and take corrective actions
• Ensure availability of right merchandise through replenishment and stock rotation

Team Management

• Manage, coach, and motivate department associates
• Prepare duty rosters, manage attendance, and control attrition
• Conduct daily briefings and on-the-job training
• Support hiring, induction, and performance management of team members

Customer Experience

• Ensure high standards of customer service and complaint resolution
• Handle customer escalations professionally and promptly
• Encourage customer engagement, loyalty programs, and repeat business

Visual Merchandising (VM)

• Ensure VM guidelines are implemented accurately
• Maintain product display, mannequins, signage, and store hygiene
• Coordinate with VM team for seasonal and promotional changes

Inventory & Operations

• Maintain stock accuracy and shrinkage control
• Ensure timely inwarding, tagging, and floor movement of merchandise
• Participate in cycle counts, audits, and stock takes
• Ensure SOP compliance, safety, and loss prevention standards

Compliance & Reporting

• Ensure adherence to company policies, HR processes, and statutory requirements
• Maintain documentation related to sales, attendance, and inventory
• Submit timely reports to Store Manager / Area Manager

Key Performance Indicators (KPIs)

• Sales & Department Contribution
• Conversion %, UPT, ASP
• VM Compliance Score
• Inventory Accuracy & Shrinkage
• Customer Feedback & NPS
• Team Productivity & Attendance

Required Qualifications & Skills

• Graduate in any discipline (preferred)
• 2–5 years of experience in fashion retail, with at least 1 year in a supervisory role
• Strong leadership and people management skills
• Good communication and customer handling skills
• Basic computer knowledge (POS, MS Excel)
• Understanding of fashion trends and retail operations

Desired Competencies

• Result-oriented and customer-focused
• Strong planning and execution ability
• Problem-solving and decision-making skills
• Ability to work in shifts and during peak business hours

If you want, I can customize this JD for:

• Value fashion vs premium brand
• Reliance / large-format retail standards
• Fresher DM vs senior DM
• KPI-linked incentive structure