Account Manager – Biddable Media - Vibrant
Account Manager – Biddable Media - Vibrant
14
Applications
Mumbai
Navi Mumbai
Full-Time
Mid-Level: 3 to 5 years
Posted on Dec 29 2025
About the Job
Skills
Google Ads
Meta Ads
Client Communication
Campaign Optimization
Performance Marketing
Data Analysis
Media Planning
Catalog Management
About Company
Vibrant Advertising Pvt. Ltd. is Reliance’s in-house advertising and marketing agency, delivering integrated communication and media solutions across group brands. Vibrant works closely with internal teams to drive strategic brand building, performance marketing, and high-impact campaigns through data-driven insights and creative excellence.
Job Purpose
The Assistant Manager – Biddable Media will lead the planning, execution, and optimization of branding and performance marketing campaigns across key biddable platforms. The role focuses on driving customer acquisition, app installs, engagement, and revenue through data-led strategies, efficient budget management, and strong platform expertise.
Key Accountabilities
- Plan, execute, and optimize campaigns across Meta, Google Ads (Search, Shopping, PMax, YouTube, App campaigns), and Snapchat.
- Drive performance across website traffic, catalogue sales, app installs, and engagement campaigns.
- Monitor campaign performance, analyze data, and implement optimizations to improve ROI and achieve KPIs.
- Manage large-scale media budgets, media plans, and performance forecasts.
- Track and report performance using GA4 and Appsflyer; deliver clear insights and recommendations.
- Collaborate with internal teams, clients, and platform partners to ensure campaign success.
- Stay updated on platform trends, algorithms, and new growth opportunities.
Key Performance Indicators (KPIs)
- Achievement of performance metrics (CPA, ROAS, CTR, CVR, installs, engagement).
- Media budget efficiency and ROI improvement.
- Quality and impact of performance reporting and insights.
- Successful execution of media plans aligned with business goals.
Functional Competencies
- Hands-on expertise in Google Ads, Meta Ads, and campaign optimization.
- Strong understanding of PMax, Meta Catalogue, search, and app campaigns.
- Proficiency in GA4, Appsflyer, Excel, and PowerPoint.
- Media planning, forecasting, and data-driven decision-making.
Behavioral Competencies
- Strong ownership and result orientation.
- Analytical mindset with attention to detail.
- Effective communication and stakeholder management.
- Ability to work in a fast-paced, collaborative environment.
About the company
Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience.
Founded in 2006 with a view to revolutionize retail in India, we have, over the yea ...Show More
Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience.
Founded in 2006 with a view to revolutionize retail in India, we have, over the years, developed and perfected our capabilities across people, processes and technology to meet our end objectives of creating a win-win proposition for our stakeholders across the value chain viz. Customers, Manufacturers/Farmers, Merchants, Brand Partners as well as of enhancing financial income and job security for tens of millions of Indians.
Today, Reliance Retail serves a loyal customer base of more than 193 million across the country, catering to daily and occasional needs across the major consumption baskets of Consumer Electronics, Fashion & Lifestyle, Grocery, Pharma and Connectivity. We operate the largest store network in the country with 15,000+ stores, spread over 42 million square feet of retail space and present across 7,000+ cities. Our omni-enabled store networks and extensive portfolio of digital commerce platforms bolstered by a strong supply chain and technology infrastructure, and supported by a well-trained workforce enable us to provide customer service par excellence.
We continue to build our capabilities through organic growth, acquisitions, partnerships and strategic investments to strengthen our competencies and bolster our product offerings. Our strong own brand portfolio is complemented by an equally strong brand partner portfolio, as Reliance Retail continues to be the partner of choice for leading national and international brands. ...Show Less
Industry
Retail
Company Size
10001+ Employees
Headquarter
Mumbai, Maharashtra
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