Company: Leading General Insurance Company

Job title: Performance Marketing

Reporting to: AVP Marketing

Location: Lower Parel, Mumbai.

Looking for MBA Marketing professionals with core 4+ years of experience in leading, and executing campaigns on Social Media / Paid Media channels.

Job Description:

1. Take ownership and set up a strategy for all paid campaigns.
2. Execution of campaigns across channels (SEM, Google - Search/ Display/ YouTube/ Discovery, Facebook, Instagram and other social channels) to meet key performance metrics.
3. Explore vendor partnerships and new channels for paid acquisition.
4. Planning of digital marketing campaigns to drive user acquisition and sales growth.
5. Plan, execute and measure experiments and conversion tests and optimize user funnels.
6. Identify trends and insights and optimize spending and performance based on the insights.
7. Oversee measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics).
8. Work with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts.

Desirable Skill Set:

• Min 4+ years of performance/digital marketing experience, including expertise in Facebook, Instagram, Google, and YouTube Marketing.
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies.
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment.
• Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web).
• Strong analytical skills and data-driven thinking.
• Excellent communication (verbal and written) skills.

Contact details to connect for further details -

Ms. Beauty Roy - +919892135515 / beauty@rightmatch.co.in