The details of the position are:

Company: Leading General Insurance Company.

Designation: Manager

Role: Brand Marketing - Digital

Location: Mumbai.

Work Days: 5

Qualification: Full-Time MBA

Key Job Responsibilities

• Develop and execute strategy for brand campaigns, launch, proposition, positioning and adoption.
• Create detailed marketing brief for all brand campaigns (digital & offline) and build KPIs to measure campaign effectiveness, brand impact and ROI.
• Analyse market, competition, consumer behaviour and plan & lead market research to deliver insights into brand planning and campaign development.
• Brief & review content for social media, banners, mailers, SMS, notifications, blogs, videos, voice scripts, influencer marketing and other marketing communication channels.
• Manage and oversee social media. Stay up to date with latest social media trends and best practices.
• Deep focus on tracking campaign results and run A/B testing to optimise the ROI and improve campaign KPIs.
• Take ownership of critical projects with multiple internal/external stakeholders and ensure speedy execution.
• Customer retention management with effective campaigns and value proposition by segmenting users into meaningful buckets.
• Leverage data to understand product conversion and engagement funnel. Design marketing campaigns to influence the funnel metrics.

Skills:

• Experience in conceptualizing and executing brand campaigns on digital, social and traditional offline media.
• Experience in managing creative production.
• Passion for customer experience and ability to utilise consumer research data to drive actionable insights to form brand strategy, campaign ideas, product innovation and customer experience modules.
• Results-oriented and entrepreneurial attitude
• Strong analytical and logical reasoning
• Knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, social media best practices and latest trends
• Experience in customer lifecycle management / marketing automation is a plus

If the role interests you please connect Ms. Melissa Farro at melissa@rightmatch.co.in