Dear Candidate,

Greetings!!!

Sir H. N. Reliance Foundation Hospital and Research Centre is a state-of-the-art 360 bed multi-specialty tertiary care hospital, situated in South Mumbai, committed to make world class healthcare accessible to all.

We currently have openings for ‘Sales and Business Development Manager’, details for the same are given below

Candidates Requirement: -

Education:

• Bachelor’s Degree
• MBA in Sales/Marketing/Healthcare is preferred

Experience:

• 5–15 years of experience in healthcare sales, corporate hospital or specialty care
• Proven track record in referral network building and territory development
• Prior exposure to promoting elective surgeries or specialty treatments (like LASIK, ENT, or Cochlear implants) is a plus.

Skills:

• Excellent relationship-building and negotiation skills
• Strong understanding of Mumbai’s medical referral ecosystem
• Comfortable with CRM systems, digital lead tools, and field reporting
• Highly self-driven, with strong planning and time management

Job Description: -

1.Focused Promotion of Key Surgical Offerings

• Lead all on-ground promotion and outreach for:
• LASIK (Laser Vision Correction)
• Cataract Surgeries
• ENT Procedures (sinus surgeries, tympanoplasty, tonsillectomy, etc.)
• Cochlear Implant Programs
• Work closely with the concerned surgical teams and heads of department to understand core value propositions, technology differentiators, and patient pathways.

2. Doctor Relationship & Referral Development

• Build strong relationships with General physicians, Optometrists, Ophthalmologists, ENT specialists, audiologists, paediatricians and other specialists who can refer cases.
• Conduct structured field visits to map referral influencers and collaborate with them through:
• In-clinic meetings
• Focused CMEs and knowledge sessions
• Relationship-building activities and service updates
• Track referral performance per doctor and territory and ensure smooth conversion of referred patients to surgeries.

3. Community Outreach & Activation

• Plan and execute localized health awareness campaigns, especially around vision and hearing health.
• Partner with:
• RWAs, senior citizen groups, schools (for pediatric ENT & cochlear implants)
• Local health kiosks and wellness aggregators
• Community leaders in identified territories
• Conduct and support Eye and ENT screening camps, pre-op counseling sessions, and awareness drives in collaboration with internal teams.

4. Digital Activation & Campaign Alignment

• Coordinate with the Digital Marketing Team to:
• Run geo-targeted campaigns for LASIK, Cataract, ENT, and Cochlear surgeries
• Share on-ground insights to sharpen targeting and messaging
• Ensure real-time follow-up on inbound leads and digital enquiries
• Suggest ideas for SMS, WhatsApp, and social media creatives based on patient FAQs and objections gathered from fieldwork.

5. Business Development & Expansion

• Prepare and implement catchment-wise market development plans, starting with South Mumbai and expanding to:
• Ghatkopar
• Chembur
• Worli
• Andheri
• Santa Cruz
• Bandra
• Benchmark local competition, identify service gaps, and tap into under-penetrated localities.

6. Internal Collaboration & Reporting

• Coordinate closely with:
• Clinical teams for patient education and consultation scheduling
• Operations team for surgery slot management
• Finance for package-related clarity and affordability offerings
• Maintain structured CRM and MIS reports for:
• Lead tracking
• Source-wise performance
• Revenue contribution
• Conversion ratios

In case, you are interested kindly send your updated profile on diya.patil@rfhospital.org or 9372752907 along with the following details:

• Contact details:
• Relevant Experience ( in LASIK, ENT, or Cochlear implants):
• Current CTC:
• Notice period:

You can refer this mail to your friends/colleagues. To know more about our hospital, please visit http://www.rfhospital.org.

Regards,

Human Resources,

Sir H. N. Reliance Foundation Hospital and Research Centre