Job Title: Manager – Technical SEO

Department: Marketing

Role Overview

The Manager – Technical SEO will be responsible for driving the hospital’s organic search strategy and ensuring optimal technical health of all digital properties. This role is pivotal in enhancing search engine visibility, improving patient acquisition through organic channels, and ensuring compliance with healthcare-specific SEO standards.

Role involves working closely with web developers, content creators, and digital marketing specialists to implement advanced technical SEO strategies. The ideal candidate will have deep expertise in technical SEO, strong analytical skills, and preferably experience in the healthcare domain, where accuracy, compliance, and trust are critical.

Key Responsibilities

1. Technical SEO Strategy & Execution

• Develop and implement comprehensive technical SEO strategies aligned with hospital marketing objectives.
• Conduct site audits to identify and resolve issues related to crawlability, indexation, and site architecture.
• Optimize site speed, mobile responsiveness, and Core Web Vitals for better user experience and rankings.
• Ensure proper implementation of canonical tags, redirects, robots.txt, XML sitemaps, and schema markup.

2. Website & Platform Optimization

• Collaborate with developers to ensure SEO-friendly coding practices.
• Optimize CMS platforms (WordPress, Drupal, or custom healthcare portals) for technical SEO compliance.
• Implement structured data for healthcare services, doctors’ profiles, and FAQs to improve rich results.

3. Analytics & Reporting

• Monitor performance using Google Search Console, Google Analytics, Screaming Frog, SEMrush, Ahrefs, and other tools.
• Prepare detailed reports on organic traffic, keyword rankings, technical health scores, and actionable insights.
• Track and report on SEO ROI and its impact on patient acquisition.

4. Compliance & Best Practices

• Stay updated with Google algorithm changes, healthcare-specific SEO guidelines, and data privacy regulations (HIPAA, local compliance).
• Ensure all SEO activities adhere to ethical practices and hospital branding standards.

5. Cross-Functional Collaboration

• Work with content teams to ensure technical alignment for blogs, service pages, and patient education material.
• Partner with IT and development teams for site enhancements and troubleshooting.
• Coordinate with digital marketing and paid media teams for integrated campaigns.

Required Skills & Qualifications

Education:

• Bachelor’s degree in Marketing, Computer Science, IT, or related field. Masters/MBA preferred but not mandatory

Experience:

• 5–7 years of SEO experience with at least 3 years in technical SEO.
• Healthcare industry experience is highly preferred.

Technical Skills:

• Strong knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress, Drupal, etc.).
• Expertise in SEO tools: Screaming Frog, SEMrush, Ahrefs, Moz, Google Search Console, Google Analytics.
• Familiarity with Core Web Vitals, schema markup, and structured data.
• Understanding of server-side SEO factors (HTTP status codes, log file analysis, CDN optimization).

Analytical & Soft Skills:

• Ability to interpret complex data and provide actionable insights.
• Strong communication and stakeholder management skills.
• Project management and problem-solving capabilities.