Job Purpose (In a brief, specific one or two-sentence statement, answer the questions: "Why does this position exist?" and "What is it expected to accomplish?")

The position ensures:

•        Drive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless back-office operations and overall profitable branch

•        Enhance existing relationships with customers and build new relationships to increase the customer base

•        Ensure compliance with all applicable external and internal regulations and guidelines 

Key Accountabilities (List the expected end results or KPIs that the job holder is expected to achieve for this job. Do not list more than 5)

Fulfil all responsibilities in relation to:

·        Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head

·        Develop and implement branch specific marketing & communication strategies to build DBS brand and to achieve branch targets

·        Owner of Branch P&L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targets

·        Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget

Job Duties & responsibilities (List the principal duties. Use concise statements that provide a clear understanding of the level of responsibility, complexity, creativity and analysis performed in this position.)

·        Generate sales through assets, liability and other banking products as well as TPP

o   Monitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any

o   Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions

o   Reduce customer dormancy and customer attrition

o   Ensure branch target achievement through effective upselling and cross selling

·        Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively

·        Ensure effective execution of marketing campaigns and conversion of customer referrals

·        Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships

·        Address customer queries and grievances escalated by the branch personnel in a timely manner

·        Ensure Lead sharing with respective Business like IBG for Assets etc.

·        Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting

·        Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit

·        Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.

·        Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel

·        Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members