Role Overview (SEO & Social Media Community Specialist):

As the SEO & Social Media Community Specialist, you’ll lead efforts to optimize our online presence, grow our social media community, and enhance visibility across search engines. Your goal will be to attract and engage gaming enthusiasts while fostering a vibrant and loyal community.

Location: Kolkata

WFO only, 5 Days Working

Experience: 3-5 Years

Key Responsibilities:

SEO Management:

• Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct keyword research tailored to the gaming industry and create content plans around high-impact keywords.
• Optimize on-page SEO elements such as meta tags, titles, URLs, and internal linking structures.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and provide actionable insights.
• Collaborate with content creators to produce SEO-optimized blog posts, landing pages, and video scripts.

Social Media Strategy & Community Management:

• Design and implement creative campaigns (Organic & Paid) to increase brand visibility on platforms like Facebook, X, Instagram, TikTok, YouTube, and Reddit.
• Actively engage with the gaming and relevant communities by responding to comments, initiating discussions, and building rapport with followers.
• Monitor gaming trends, hashtags, and online buzz to create relevant and engaging content.
• Coordinate influencer partnerships and collaborations to expand the platform’s reach.
• Create and manage a content calendar aligned with gaming events, updates, and trends.

Analytics & Reporting:

• Track and report on campaign performance across SEO and social media channels, measuring key KPIs such as organic traffic, follower growth, engagement rates, and conversions.
• Use insights to refine strategies and maximize ROI.

Collaboration:

• Work closely with developers, designers, and content teams to ensure brand consistency and optimized user experiences.