Experience: 8-10 Years

Location: Kolkata (Full Time) , 5 Days Working, WFO only

Role Overview (Senior Content Writer – SaaS Company):

We are looking for a candidate who will excel at creating high-impact content tailored to various stages of the Marketing journey and will play a vital role in driving lead generation, customer engagement, and revenue growth through strategic content development.

Key Responsibilities

Content Creation: 

• Develop SEO-friendly content for web pages, landing pages, whitepapers, eBooks, and video scripts.
• Craft compelling SaaS service and product-focused content, including descriptions, features, and benefits.

Sales & Marketing Support: 

• Write email templates, sales content, and marketing pitches to drive engagement and conversions.
• Collaborate with teams to create persuasive sales decks and marketing communication materials.

Content Strategy & Optimization:

• Plan and execute content strategies to enhance lead generation and customer engagement.
• Analyze performance metrics to optimize content for maximum impact.

Brand Voice:

• Maintain consistency in brand voice across all content and effectively highlight our SaaS offerings.

Preferred Experience

• Experience working in a fast-paced SaaS environment.
• Experience creating content calendar and overall content strategy
• Knowledge of content management systems (e.g., WordPress).
• Familiarity with A/B testing and performance analysis for content optimization.