Job description

Experience 3-7 yrs

Location Kolkata

WFO only, 5 Days Working

Role Overview (SEO & Social Media Community Specialist):As the SEO & Social Media Community Specialist, you’ll lead efforts to optimize our online presence, grow our social media community, and enhance visibility across search engines. Your goal will be to attract and engage gaming enthusiasts while fostering a vibrant and loyal community.

Responsibilities:

Influencer + Social Media :

> Develop and implement viral social media marketing campaigns, with a primary focus on LinkedIn.

>Demonstrated ability to create engaging and viral content for social media platforms.

>Identify and On-board social media influencers

>Execute influencer marketing campaigns for the brand

>Will require communicating with influencers on a regular basis

>Ensure that the deadlines are met

>Identify and build relationships with prominent influencers

>Track and report on campaign performance across SEO and social media channels, measuring key KPIs such as organic traffic, follower growth, engagement rates, and conversions.

>Use insights to refine strategies and maximize ROI.

Collaboration:

• Work closely with developers, designers, and content teams to ensure brand consistency and optimized user experiences.

SEO Management:·

Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic.· Conduct keyword research tailored to the gaming industry and create content plans around high-impact keywords.· Optimize on-page SEO elements such as meta tags, titles, URLs, and internal linking structures.· Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and provide actionable insights.· Collaborate with content creators to produce SEO-optimized blog posts, landing pages, and video scripts.