Roles & Responsibilities:

✅ The candidate should be able to create Google Ad campaigns, keyword and industry researches, updating and monitoring the Ad copy, and taking care of other associated marketing aspects.

✅ The candidate should have experience of setting up and monitoring paid Google Ads accounts and campaigns along with Ad Optimizations. 

✅ He / She should have a good understanding of Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, Performance Max campaigns, and Landing Page Designs. 

✅ He / She should have a good idea about Google Analytics (GA - 4) and Goal conversion set-up for clients, Proper account/ conversion Set Up with Google Tag manager.

✅ They should know to manage the budget effectively to maximize the ROI on every spent.

✅ Continuously monitor opportunities for new keywords and negative keywords Research and should be able to create different custom audiences.

✅ Creating reports detailing campaign results and making recommendations for future campaigns

✅ Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness

✅ A/B testing with different ad creative and landing pages to improve CTR

✅ Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness

✅ Understanding of platform guidelines, content guidelines and how to deal with them

✅ Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated

✅ Keep herself / himself updated with new and emerging technologies, trends, and opportunities for market share expansion for clients in their verticals.

✅ He / She is aware of Analyzing website traffic stats for both reporting and preparing strategy.

Qualifications / Skills Required:

·   A degree in digital marketing or Google Campaigns or a related business field certification would be preferred.

·        Proper relevant knowledge in Google Ads Campaigns and Optimizations is mandatory

·        Excellent communication, written communication and decision-making skills.

·        Additional certifications such as Google Analytics and Google AdWords generally are preferred.