Digital Marketing Executive



Mid-Level (4 to 6 years)
1L - 6L (Per Year)
Posted on Sep 13 2022

About the Job


Purpose of Job:


The Performance Marketing Specialist is primarily responsible for the management and optimization of digital campaigns across digital channels. He/She will focus on campaign-specific results and drive a positive return on investments.


Essential Experience:


·       In-depth knowledge of Google Ads – Search, Display & Video

·       In-depth knowledge of Meta (Facebook) Advertising platform

·       Knowledge of setting up and optimizing Google & Facebook campaigns

·       Keyword Research skills, Google Analytics & SEO

·       Experience in managing Performance Media (SEM and Social) strategy & campaigns.


Key Roles/ Responsibilities:


·       Creating and executing a strong performance marketing strategy & execution plan

·       Developing and managing digital prospecting and remarketing campaigns

·       Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

·       Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

·       Identifying and testing new channels to continue to meet or exceed established critical metrics

·       Track and report on key performance indicators of media activity.

  • ·       Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

About the company

We are young strategic marketing and business development firm, catering to the growing demands of the engineering and infrastructure industry sectors. We provide a wide range of services, from business development and marketing communication to connecting our clients with the right solution experts for their needs. Each of our solutions are researched and customised to suit our clients'​ un ...Show More


Civil Engineering

Company Size

2-10 Employees




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