Purpose of Job:

The Performance Marketing Specialist is primarily responsible for the management and optimization of digital campaigns across digital channels. He/She will focus on campaign-specific results and drive a positive return on investments.

Essential Experience:

·       In-depth knowledge of Google Ads – Search, Display & Video

·       In-depth knowledge of Meta (Facebook) Advertising platform

·       Knowledge of setting up and optimizing Google & Facebook campaigns

·       Keyword Research skills, Google Analytics & SEO

·       Experience in managing Performance Media (SEM and Social) strategy & campaigns.

Key Roles/ Responsibilities:

·       Creating and executing a strong performance marketing strategy & execution plan

·       Developing and managing digital prospecting and remarketing campaigns

·       Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

·       Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

·       Identifying and testing new channels to continue to meet or exceed established critical metrics

·       Track and report on key performance indicators of media activity.

• ·       Working closely with the management to share funnel conversion improvement ideas, feedback & present results.