Qualifications and Skills

• Strong understanding of influencer marketing strategies and execution, demonstrating the ability to coordinate effectively. (Mandatory skill)
• Excellent communication and relationship management skills to build a network with diverse fashion influencers. (Mandatory skill)
• Project and campaign management aptitude, ensuring timely and within-budget execution. (Mandatory skill)
• Knowledgeable in campaign performance tracking to evaluate success metrics and optimize future strategies.
• Proficiency in search engine optimization techniques to enhance online visibility and traffic.
• Adept in developing marketing and strategy plans to align with company goals and market trends.
• Exceptional analytical and reporting skills to derive actionable insights from marketing data and performance.
• Creative mindset paired with content understanding to collaborate effectively with the content production team.

Roles and Responsibilities

• Collaborate with marketing teams to execute innovative influencer marketing campaigns aligned with company goals.
• Build and maintain strong relationships with influencers, ensuring satisfactory negotiation and collaboration terms.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Manage project timelines and budgets effectively, ensuring all components of the marketing strategy are within parameters.
• Conduct thorough market research to identify trends and adjust the marketing approach accordingly.
• Ensure consistent communication and coordination among internal teams and external partners.
• Assist in the development and implementation of marketing strategies to grow the brand's influence and reach.
• Maintain a keen understanding of industry standards, competitors, and emerging trends in the fashion and influencer domains.