Company Overview

Go Ahead with PROHED – a dynamic player in the Marketing Services industry, located in Gurugram, with a team of innovative young professionals. PROHED specializes in delivering smart digital marketing solutions focused on visibility, reputation management, lead generation, and market intelligence. The company offers a sophisticated dashboard for seamless management of marketing channels, helping businesses build solid brand authority online, with a focus on outcomes driven by innovation, excellence, and client satisfaction.

Job Overview

PROHED is seeking a passionate Junior Senior Performance Marketer to join our vibrant team in Gurgaon. This full-time position offers an exciting opportunity for individuals to enhance their expertise in digital media and market intelligence. The ideal candidate will be responsible for optimizing campaign performance across various digital platforms while contributing to our clients’ business growth through intelligent and innovative solutions.

Qualifications and Skills

• Proficiency in Facebook Ads (Mandatory skill) and Google Ads (Mandatory skill) for executing and managing campaigns across these platforms.
• Strong media planning (Mandatory skill) capabilities to design effective media strategies that align with business objectives.
• Expertise in campaign optimization techniques to improve effectiveness and return on investment for marketing campaigns.
• Experience with paid social strategies to elevate brand presence and drive engagement on social media channels.
• Proficient in conversion tracking to measure the performance of digital campaigns and optimize them accordingly.
• Ability to analyze and interpret data to make informed recommendations and drive marketing strategies forward.
• Strong understanding of digital marketing trends and their impact on business outcomes.
• Excellent communication skills to convey strategic insights and collaborate effectively with team members and clients.

Roles and Responsibilities

• Design and execute performance marketing campaigns across Facebook, Google, and other relevant platforms.
• Analyze campaign performance and implement optimization strategies to achieve desired results for clients.
• Develop comprehensive media plans that align with client business objectives and budget allocations.
• Conduct detailed conversion tracking and reporting to monitor the effectiveness of campaigns.
• Collaborate with the marketing team to ensure coherent strategy and execution across all digital touchpoints.
• Stay updated on digital marketing trends and apply this knowledge to enhance strategy development and execution.
• Liaise with clients to provide performance updates and strategic recommendations for ongoing improvement.
• Leverage data-driven insights to enhance target audience engagement and campaign success.