Company Overview

Prohed is a dynamic marketing services company, conveniently headquartered in Gurugram. We are a team of young expert minds dedicated to delivering intelligent solutions and optimum results for our clients. Our marketing solutions are characterized by innovation, excellence, progress, and satisfaction, simplifying digital marketing with tools like the Prohed Dashboard.

Job Overview

We are seeking a Junior-level Senior Executive for Performance Marketing, based in Gurgaon. This is a full-time position perfect for a motivated individual who is eager to take on responsibilities in digital media and market intelligence. The ideal candidate will have 2-6 years of extensive experience with key advertising platforms and a keen eye for marketing analytics.

Qualifications and Skills

• Proficiency in performance marketing strategies with a strong grasp of the latest market trends and advertising platforms.
• Deep understanding of conversion optimization techniques to improve campaign effectiveness and growth potential.
• Comprehensive experience in campaign management, overseeing the strategy, execution, and optimization of various campaigns.
• In-depth working knowledge of Facebook Ads (Mandatory skill), with the ability to craft and optimize high-impact campaigns.
• Proven expertise in Google Ads (Mandatory skill), including deploying, managing, and analyzing ad campaigns effectively.
• Experience in media planning (Mandatory skill), ensuring the strategic placement of marketing materials to reach target audiences.
• Strong analytical skills with the ability to interpret data to drive market intelligence and informed decision-making.
• Ability to manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

Roles and Responsibilities

• Develop and execute performance marketing strategies across various digital platforms, aligning with business objectives.
• Optimize marketing campaigns to improve the conversion rates and ensure the highest possible return on investment.
• Manage budgets for campaigns, maintaining performance metrics to ensure cost-effectiveness and efficiency.
• Collaborate with cross-functional teams, translating market findings and data into actionable marketing strategies.
• Utilize market intelligence to identify opportunities for growth and innovation in marketing efforts.
• Continuously monitor and analyze campaign performance, providing reports and insights to guide future strategies.
• Maintain up-to-date market knowledge, applying trends and changes to leverage competitive advantage.
• Support the marketing team in reporting and analytic functions to improve overall decision-making and strategy planning.