Company Overview:

Prohed is a dynamic company in the Marketing Services industry, headquartered in Gurugram, with a team of young experts excelling at delivering innovative digital media solutions. We specialize in enhancing brand visibility, managing online reputation, and driving lead generation through sophisticated market intelligence. With our seamless Prohed Dashboard, clients can effortlessly track and optimize their marketing channels to ensure optimal progress and success.

Job Overview:

Join PROHED as a Senior Executive in Performance Marketing at our Gurgaon location. This full-time, mid-level position is suited for professionals with a maximum of six years of experience. You will be responsible for optimizing and managing performance-driven marketing campaigns, leveraging various platforms to achieve our clients' business growth objectives.

Qualifications and Skills:

• 2-6 years of experience in performance marketing, with a strong understanding of digital marketing concepts and best practices.
• Expertise in creating and managing Google Ads and Facebook Ads campaigns aimed at driving quality leads and conversions.
• In-depth knowledge of campaign management strategies and practices to ensure efficient and effective ad operations.
• Proficient in conversion rate optimization techniques to maximize return on advertising spend and enhance campaign effectiveness.
• Strong skills in media planning, including identifying target audiences and selecting appropriate advertising platforms.
• Demonstrated ability to analyze market data and trends to make informed marketing decisions and optimize campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.
• Results-oriented mindset with a proven track record of meeting performance targets and delivering meaningful marketing outcomes.

Roles and Responsibilities:

• Develop and execute performance marketing strategies across various platforms to meet clients' business objectives.
• Manage and optimize Google Ads and Facebook Ads campaigns to drive high-quality traffic and generate leads.
• Conduct regular analysis of campaign performance metrics and adjust strategies to improve ROI and conversion rates.
• Collaborate with cross-functional teams to align media planning with overall marketing objectives and goals.
• Leverage market intelligence and insights to inform campaign strategies and enhance advertising effectiveness.
• Provide detailed reporting and recommendations to clients on campaign performance and potential areas for improvement.
• Stay up-to-date with industry trends and developments to ensure the application of best practices in performance marketing.
• Foster strong relationships with clients and stakeholders, ensuring transparency and alignment on marketing objectives and outcomes.