Company Overview

Prohed, based in Gurugram, is a leading provider of digital media and marketing intelligence solutions. We specialize in helping businesses enhance their visibility and reputation, generate leads, and harness market intelligence to drive growth. Our team of young experts is dedicated to delivering innovative marketing solutions that prioritize excellence, progress, and client satisfaction. With Prohed's dashboard, clients can easily track and improve their marketing efforts across multiple channels.

Job Overview

Prohed is seeking a passionate and experienced Manager for Performance Marketing to join our dynamic team in Gurgaon. This full-time, mid-level position is ideal for a candidate with 4 to 6 years of experience in digital marketing. We are looking for a driven individual who is adept in managing campaigns, optimizing conversion rates, and planning media strategy, particularly across platforms such as Google Ads and Facebook Ads.

Qualifications and Skills

• 4-6 years of agency experience required.
• Strong analytical skills to translate business goals into effective marketing campaigns across digital platforms.
• Extensive experience in campaign management with a focus on achieving and surpassing client expectations.
• Proficiency in conversion rate optimization to enhance the effectiveness of marketing strategies and audience targeting.
• Hands-on experience with Facebook Ads and other paid media channels for comprehensive performance marketing.
• Exceptional media planning abilities to optimize budget allocation and maximize ROI for various marketing campaigns.
• Ability to work collaboratively within a team of marketing professionals to deliver outstanding results for clients.
• Strong communication skills to effectively present marketing strategies and results to stakeholders.

Roles and Responsibilities

• Develop, implement, and manage paid media strategies across digital channels to achieve business objectives.
• Monitor and analyze campaign performance data to ensure optimization and continuous improvement.
• Collaborate with cross-functional teams to align marketing strategies with overall brand goals and objectives.
• Lead efforts in conversion rate optimization to maximize lead generation and customer engagement.
• Create comprehensive media plans that effectively allocate resources and drive high returns on investment.
• Stay updated with the latest trends in digital marketing to maintain competitive advantage and innovative approaches.
• Prepare detailed reports and presentations to communicate campaign performance and insights to key stakeholders.
• Ensure all digital marketing initiatives are aligned with brand guidelines and company standards.