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Performance Marketing Manager

Bangalore
Full-Time
Mid-Level: 4 to 6 years
Posted on Jan 04 2024

About the Job

Skills

Performance Marketing
Online Lead Generation
Facebook Marketing
Google Ads
Analytics
crm

Proactive For Her: Performance Marketing Manager


This role will require you to:

  • Develop online user acquisition strategy and manage all paid channels including Google, Facebook and Linkedin
  • Analyse and optimise online campaigns against brand and growth objectives, all optimised for lead generation
  • Own weekly and monthly goals on number of acquisitions and meet the user numbers & ARPU
  • Scale acquisitions while reducing CPA by finding efficiencies in channels and channel-mix
  • Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (including Search, Display & Youtube), Facebook Ads & Linkedin Ads.
  • Oversee growth in performance campaigns to meet the brand's business goals and strategies.
  • Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads.
  • Work with the Design & Product Marketing teams to develop Landing Pages specific to the context of the Campaigns/Ad Groups
  • Build Social campaigns and the related Ad assets in coordination with Design and Product Marketing teams.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness.
  • Measure the Campaign performance parameters methodically on Gsheets, analyse campaign performance, compile and present detailed reports with proactive insights.
  • Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
  • End to end ownership lead generation through retention campaigns 
  • Knowledge of CRM (salesforce) is a plus



Qualifications: 

  • Bachelor’s degree in Engineering, Marketing, Business, or a related field (Master’s preferred).
  • 2-4 years of demonstrated experience in D2C marketing roles, with a focus on lead generation.
  • Proficiency in marketing automation tools, CRM systems (Salesforce is a plus) , and data analytics platforms. Has expertise in using tools like Branch, Appsflyer, MixPanel, Clevertap, Amplitude, Google Analytics, CRM tools etc
  • Exceptional communication and interpersonal skills, with the ability to build and maintain strong client relationships.
  • In-depth knowledge of performance marketing and has a technical mindset, highly analytical and data driven
  • Previous experience in a D2C startup environment is a plus


About the company

Proactive For Her is a women's healthtech startup offering judgement-free, personalised, and confidential healthcare solutions. We solve for health concerns of Indian women across their lifetime-from puberty to menopause and beyond. Our services are available online, at-home and in-clinic (in Bengaluru). Be it spreading awareness about HPV vaccinations or helping women take that leap of faith ...Show More

Industry

Health, Wellness & Fitnes...

Company Size

11-50 Employees

Headquarter

Bengaluru, Karnataka

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