Experience: Minimum 1 to 4 Year 

Qualification: BCA, MCA, B.Sc. IT, BBA, MBA, Diploma or equivalent.

Location: Rajkot, Gujarat

Job Type: Fulltime On-Site

Company Description:

Prefortune Technologies LLP was established in Rajkot in 2014 with a vision to cater to our client’s evolving needs and empower them to navigate the ever-changing landscape of technology. We are a leading outsourcing software company specializing in web development, mobile app development, and Odoo ERP solutions. We take pride in crafting innovative and user-centric e-commerce applications and Odoo implementations that propel our clients toward success. As a Digital Marketing Specialist you'll be responsible for creating and executing data-driven digital marketing campaigns that drive brand awareness, generate leads, and achieve our business goals. Only Gujarat location candidates are Allowed.

Roles & Responsibilities:

• Campaign Management: Develop, plan, and execute digital marketing campaigns across multiple channels (Google Ads, social media, email marketing, display advertising).

• Content Creation: Create engaging content for various platforms, such as blog posts, social media posts, and email newsletters.

• Social Media Marketing: Manage and grow the company's/client social media presence across various platforms.

• SEO & SEM: Implement SEO best practices to improve website ranking and manage PPC campaigns.

• App Store Optimization (ASO): Optimize app store listings to improve visibility and conversion rates. Analyze competitor ASO strategies and adapt accordingly.

• Amazon Marketing: Manage and optimize Amazon product listings to maximize sales. Develop and execute Amazon advertising campaigns (PPC, sponsored products, Sponsored display, sponsored brand).

• Analytics & Reporting: Track and analyze campaign performance using analytics tools, and generate reports with insights and recommendations.

• Stay Updated: Stay up-to-date with the latest digital marketing trends and technologies.

Requirements: 

• Minimum 1-4 years of experience in digital marketing.

• BCA, MCA, B.Sc. IT, BBA, MBA, Diploma or equivalent. 

• Proven experience in managing and executing successful digital marketing campaigns.

• Strong understanding of SEO, SEM, PPC Campaign, ASO, Amazon marketing, social media marketing, Email marketing, and Content marketing.

• Excellent analytical and problem-solving skills.

• Strong written and verbal communication skills.

• Ability to work independently and as part of a team.

• Proficiency in Google Analytics, Google Ads, and social media platforms.

Perks and Benefits:

• 2nd & 4th Saturdays Off

• 1st, 3rd & 5th Saturdays half day

• Flexible Working Culture

• Favorable Work Environment

• Employee engagement activities