Job Description for Paid Media for a digital marketing advertising agency

1. Day to Day Role and Responsibilities:

- Plan, execute, monitor, and optimize paid marketing campaigns, which include channels: Google paid search, GDN, and social media paid campaigns (Facebook & Insta, Twitter, LinkedIn, Quora, Reddit etc.)

- Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid marketing campaigns to stakeholders

- Scale existing channels and find new channels to make sure the market can reach the maximum potential

- Monitor program outcomes, budgets, and competitive landscape

- Collaborate across teams internally (Creative, Data management, etc.)

- Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs).

- Provide ongoing actionable insights into campaign performance to the team

- Stay up to date on new developments, trends, and technologies in the search, display and social advertising space and integrate best practices

- Strategize ways to improve and track performance for your campaigns.

- Brainstorm new and creative growth and optimization strategies for paid marketing channels.

KPIs :

- Finding the gaps across the digital mediums to leverage the business numbers

- Understand the category and present marketing trends across the industry verticals

- Finding the creative and content gaps across the webpages / promoting pages (Find the way to leverage the performance)

- Responsible for the business growth and scale of the business to the next level

- Co-ordinating with internal teams and brainstorming new ideas, innovations, and deliveries point of view

- Present category landscape along with the competition move across the markets

- Up to date with the trends around the category and provide suitable outcomes which will help organizational growth