CRM specialist

Responsibilities:

· Minimum 2-4 years of experience

· Plan and deliver CRM strategies across the organization to retain existing customers, drive new walk-ins & referrals, increase brand loyalty, and expand the company’s brand value.

· Make sure the customer database is correctly segmented in order to target marketing activities appropriately

· Collaborate with IT on defining the capabilities and driving the implementation of the required CRM infrastructure

· Strategically plan, execute and assess the performance of individual CRM program strategies

· Own the responsibility for retention campaigns, right from conceptualization to analysis. This will include idea generation, proposal preparation, overseeing the production process, and execution.

· Ensure the CRM system provides an effective sales funnel

· Troubleshoot software or user errors that inhibit the efficiency of the interaction between people and technology

Skills & qualifications:

· Proven work experience as a CRM

· Technical expertise in CRM and analytical systems

· Knowledge of online marketing methods and best practices

· Bachelor’s degree in an analytical field (Maths, Economics, Engineering, Statistics, etc)

· Organizational skills that will help to juggle competing demands between marketing, sales, customers, and management

· Strong mathematical skills to analyze reports and work with large data sets

· Attention to detail, to manage the integrity of the CRM data

· Commercial awareness to understand the target market and design campaigns accordingly

· Strong communication skills along with a customer-oriented attitude

· Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.

Contact chitra on 9769460342