1.National promotions are finalized as per national priorities and calendar. Occasions could be Festive week , Festive Season , New year offer and IPL etc. Agency coordination, printing of materials, managing the dispatches and deployment would be part of the role.

2. Managing the Food service Events - Aahar , IFF , Food Food Awards etc.

3. Artwork Designs and customizations while monitoring that these are in line with the brand guidelines, agency coordination and billing management.

4. Overall budget management for heads under trade marketing including estimating the same for year and strat plan time periods.

5. Set up a process to tap the Online delivery space such as Zomato / Swiggy and leverage opportunity for products in the operator menu.

6. Execute cost effective / high redemption rate consumer promotions designed for specific environments to increase VPO

7. Set up a process for Kiosk Management which includes Organization / Monitoring / Management and Usage of Kiosks installed Pan India.

8. Putting digital trade marketing into practice to delight today’s demanding customer to improve sales and margins and strengthen relationship to build loyalty.

8. Timely tracking of TM reports and creating dashboards to understand ROI of any activation, e.g. Incremental volume from the activation, lines sold, Numeric Distribution, spend etc.