Developing and implementing comprehensive digital marketing programs across all digital channels including the web, 

SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.

• Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and expand our subscriber base.

• Performing extensive market research on the travel industry and working closely with other teams to discern the most relevant topics for the website.

• Creating awareness/excitement about our product and collecting leads by producing all types of content -- eBooks, blog posts, and case studies. The topics will primarily be driven to our website.

• Initiating marketing strategies for content promotion to attract relevant traffic.

• Reaching out to industry influencers/experts for interviews

• Develop the editorial calendar and generate new ideas to draw the audience's attention and propel our aggressive sales growth goals.

• Create both long and short-form SEO-driven content including landing pages, social media, ads, blogs, whitepapers, case studies, video storylines and scripts, webinars, infographics sales decks, sales collaterals, etc. 

• Ensure all content is on-brand and consistent in terms of style, tone of voice, and quality. Share and amplify content on relevant channels.