Company Overview

Optical Arc Pvt. Ltd. is a full-service company of custom software development, mobile application, database management system (DBMS), data visualization, ALM, PLM, and website development. We are dedicated to helping businesses grow and succeed by providing tailored end-to-end solutions. Join our LinkedIn page for industry insights, company updates, and career opportunities.

Job Overview

We are seeking a detail-oriented and motivated Market Research Intern to join our team at Optical Arc Pvt. Ltd. As a Market Research Intern, you will be responsible for gathering and analyzing data to provide valuable insights and support decision-making processes. This is a great opportunity for individuals looking to gain practical experience in market research within the IT services industry.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field
• Strong analytical and research skills with the ability to gather and interpret data
• Knowledge of research methodologies and tools, both qualitative and quantitative
• Familiarity with IT outsourcing, email marketing, and performance marketing
• Understanding of business strategy and new business development
• Excellent written and verbal communication skills
• Proficient in market research software and tools
• Detail-oriented with strong organizational skills
• Ability to work independently and in a team environment
• Fresher: Less than 1 year of experience

Roles and Responsibilities

• Conduct research on market trends, competitors, and customer behavior to gather relevant data
• Collect and analyze data using various research methodologies and tools
• Prepare reports and presentations to communicate research findings and recommendations
• Assist in developing market research strategies and identifying target markets
• Collaborate with cross-functional teams to support business objectives
• Stay updated with industry news, developments, and best practices in market research
• Assist in conducting surveys and interviews to gather customer feedback
• Provide support in interpreting and analyzing market data to identify potential opportunities
• Assist in monitoring and evaluating the effectiveness of marketing campaigns
• Contribute to the continuous improvement of market research processes and techniques