Company Overview

Established in 1994, Online Instruments India Pvt. Ltd., is a premier systems integrator and AV solutions provider based in Bangalore, Karnataka. We have distinguished ourselves as a complete product and solutions provider, with a notable presence both locally and globally. Our expertise spans a variety of industrial verticals including lighting, automation, and AV integration. With a dedicated team, we focus on delivering world-class solutions to meet our customers' business needs.

Job Overview

Online Instruments is seeking a Senior Male Marketing Manager to join our dynamic team in Bangalore, covering Bangalore Urban and Rural areas. This is a full-time position focused on driving our marketing strategy with a particular emphasis on both online and offline initiatives. The ideal candidate will possess an electrical or electronics industry background and demonstrate proficiency in orchestrating comprehensive marketing campaigns.

Qualifications and Skills

• Proven experience in the electrical or electronics industry, which is considered a mandatory skill set (Mandatory skill).
• Expertise in developing and executing marketing strategies that align with corporate goals and objectives.
• Proficiency in organizing and managing ATL and BTL marketing activities to enhance brand presence and drive sales.
• Strong background in both online and offline marketing, enabling the effective integration of digital and traditional media strategies.
• Ability to conduct detailed market analysis to inform strategic marketing decisions and identify new market opportunities.
• Experience in the AV industry is highly valued, contributing to more informed and impactful marketing strategies.
• Solid understanding of social media marketing to enhance brand awareness and engage with a broader audience base.
• Exceptional communication and leadership skills, enabling effective collaboration with cross-functional teams and stakeholders.

Roles and Responsibilities

• Develop and implement innovative marketing strategies to achieve business objectives and enhance market presence.
• Lead the execution of ATL and BTL marketing campaigns, ensuring alignment with overall brand strategy.
• Oversee online marketing initiatives, including digital campaigns, social media engagements, and content marketing.
• Manage offline marketing efforts, such as events, trade shows, and print media, to increase brand visibility.
• Conduct comprehensive market analyses to identify trends, consumer behavior, and competitive landscapes.
• Collaborate with product development teams to align marketing efforts with product launches and upgrades.
• Build and maintain strong relationships with industry stakeholders, media partners, and key clients.
• Monitor and evaluate the performance of marketing campaigns, providing detailed reports and insights to senior management.