Performance Marketing(B2C)

Location: Chennai, India

About Nibav Lifts:

Nibav Lifts is a leading brand in the elevator industry, known for its innovative and high-quality home lift solutions. We are dedicated to delivering excellence, innovation, and sustainability. Join our dynamic team and contribute to revolutionizing the lift industry.

Role Overview:

We are seeking an experienced and result-oriented Performance Marketing to drive and optimize our digital advertising strategies. The ideal candidate will have extensive hands-on experience in managing Search Engine Marketing (SEM), social media paid campaigns, programmatic buying, and affiliate networks. This role involves handling a significant monthly marketing budget (in the range of millions) and requires a sharp analytical mindset to deliver measurable growth and ROI.

Key Responsibilities:

1. Strategic Planning:

• Develop and execute a comprehensive performance marketing strategy aligned with business goals.
• Plan and allocate budgets across multiple channels, ensuring optimal ROI.

1. Campaign Management:

• Lead and manage SEM campaigns, including Google Ads and Bing Ads, optimizing for performance metrics.
• Design and execute paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and others.
• Oversee programmatic advertising initiatives, ensuring precision targeting and efficiency.
• Manage and grow affiliate marketing programs, fostering strong partnerships with key networks.

1. Optimization:

• Continuously monitor, analyze, and optimize campaigns to improve performance metrics, such as CTR, conversion rates, and cost-per-acquisition (CPA).
• Leverage A/B testing and multivariate testing to enhance creative and ad performance.

1. Data Analysis:

• Utilize analytics tools (e.g., Google Analytics, Tableau, Power BI) to track and report on campaign performance.
• Provide actionable insights and recommendations based on data analysis to inform future strategies.

1. Collaboration:

• Work closely with the content, creative, and product teams to ensure consistency in messaging and branding.
• Coordinate with sales and customer service teams to align marketing initiatives with overall business objectives.

1. Leadership:

• Build and mentor a high-performing team of marketing professionals.
• Stay updated on the latest industry trends, technologies, and best practices, incorporating them into the marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
• Proven track record of 7+ years in performance marketing, with hands-on experience in SEM, social media paid campaigns, programmatic buying, and affiliate marketing.
• Expertise in managing large marketing budgets (millions of dollars) and delivering measurable results.
• Proficiency in analytics and ad platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and programmatic tools.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent leadership, communication, and project management skills.

Why Join Us?

• Opportunity to work with a dynamic and innovative team.
• Competitive compensation package.
• Career growth and development opportunities.
• Be part of a company transforming the lift industry with cutting-edge technology.