Job Title: Marketing Automation

Location: Chennai, India

About Nibav Lifts:

Nibav Lifts is a pioneer in the elevator industry, renowned for offering state-of-the-art home lift solutions. Our focus is on innovation, customer satisfaction, and operational excellence. Join our team to play a key role in shaping impactful customer experiences through cutting-edge marketing automation strategies.

Role Overview:

We are seeking a dynamic and experienced professional to lead our Marketing Automation efforts. The ideal candidate will be responsible for designing, implementing, and managing end-to-end automation campaigns across multiple channels, including SMS, email, WhatsApp, web push notifications, and more. This role involves leveraging automation platforms to enhance customer engagement, reduce drop-offs, and deliver personalized experiences in real-time, as well as for bulk and ad-hoc campaigns.

Key Responsibilities:

Campaign Strategy & Planning:

• Develop and execute a comprehensive marketing automation strategy to drive customer acquisition, engagement, retention, and reactivation.
• Plan and implement campaigns for real-time interactions, drop-off recovery, bulk messaging, and ad-hoc communication.

Platform Management:

• Oversee the setup and maintenance of marketing automation platforms and tools.
• Ensure seamless integration with CRM systems, analytics tools, and other relevant platforms.

Execution & Optimization:

• Build, test, and deploy automated campaigns for channels such as SMS, email, WhatsApp, and web push notifications.
• Optimize workflows to enhance efficiency and effectiveness, ensuring minimal errors and downtime.
• Leverage personalization and segmentation to deliver targeted messaging.

Performance Monitoring:

• Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI.
• Utilize analytics tools to generate insights and continuously improve campaign effectiveness.
• Report on performance to key stakeholders, providing actionable insights and recommendations.

Collaboration & Leadership:

• Partner with content, design, and product teams to create cohesive and impactful campaigns.
• Train and mentor team members to build internal expertise in marketing automation.
• Stay updated on the latest trends and best practices in marketing automation and incorporate them into the strategy.

Customer Experience Enhancement:

• Design and implement real-time campaigns triggered by customer behavior and lifecycle stages.
• Develop strategies to reduce drop-offs and improve customer retention using automated communication workflows.

Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field. MBA preferred.
• 5+ years of experience in marketing automation, with hands-on expertise in managing campaigns across multiple channels.
• Proficiency in marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar tools.
• Strong understanding of customer segmentation, journey mapping, and campaign personalization.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication, organizational, and project management skills.
• Familiarity with scripting and basic HTML/CSS for email and web campaign customization is a plus.

Why Join Us?

• Opportunity to lead and innovate in a critical business area.
• Competitive compensation and benefits package.
• Exposure to cutting-edge technologies and platforms.
• Work with a passionate team in a fast-growing industry.

Share your updated cv to sriram.hari@nibavlifts.com