Job Description: Lead- Content & Editorial Marketing

Location: Chennai, India

Experience Required: 2-5 years of relevant experience

Team Size: Small team, 2-4 direct reports

Department: Marketing

Reporting to: Global Head of Marketing Operations

Role Overview:

We’re seeking a dynamic leader who will spearhead Neeyamo’s editorial strategy and execution. This role is key to crafting a compelling brand narrative that aligns with our position as a global payroll technology and services leader. You’ll lead a talented editorial team, oversee content production, and maintain consistency across marketing channels. If you’re detail-oriented, innovative, and passionate about storytelling that drives impact, join us to shape the future of payroll content marketing!

Key Responsibilities:

1. Editorial Foundation

∙ Product Lexicon Library:

o Oversee the creation and maintenance of a structured lexicon for Neeyamo’s products and services.

o Ensure consistency in how products, modules, sub-modules, components, and features are described.

o Align product terminology with both internal stakeholders and the end users (buyer personas).

∙ Editorial Style Guide:

o Establish and enforce a consistent editorial style that reflects Neeyamo's brand personality.

o Ensure consistency in language usage, technical terms, and "Neeyamo lingos" across all content.

o Develop guidelines for tone, voice, and editorial integrity for internal and external communications.

∙ User Personas:

o Create detailed personas representing key buyer segments and company stakeholders.

o Use personas to guide content creation, ensuring it resonates with target audiences.

2. Content Strategy

∙ Content Library:

o Develop and manage a content library that includes both internally developed and collaboratively created content.

o Oversee production of on-demand content including podcasts, videos, blogs, and downloadable resources.

∙ Content Marketing:

o Lead SEO strategies and ensure content distribution aligns with best practices.

o Work closely with digital marketing teams to amplify the reach of editorial content.

3. Team Management:

∙ Manage and mentor a team of content writers, editors, and creative personnel.

∙ Establish performance goals, provide feedback, and foster a collaborative environment.

4. Stakeholder Collaboration:

∙ Work with product, marketing, and sales teams to align editorial efforts with Neeyamo's business goals.

∙ Collaborate with external content creators, partners, and industry thought leaders to bring fresh perspectives into Neeyamo’s content.

Required Skills and Qualifications:

∙ Editorial & Content Creation:

o Strong understanding of editorial strategy and execution.

o Proven experience in developing editorial style guides and managing product lexicons.

o Ability to create and guide high-quality content that resonates with both technical and non-technical audiences.

∙ Content Marketing & SEO:

o Hands-on experience with content marketing strategies, including SEO and digital content distribution.

o Experience in managing multi-format content (podcasts, blogs, videos, etc.).

∙ Project & Team Management:

o Strong leadership skills with experience managing a small editorial or content team.

o Ability to manage multiple projects simultaneously and meet deadlines.

∙ Industry Knowledge:

o Experience in B2B, preferably in the tech or global payroll space, is an added advantage.

o Familiarity with Neeyamo’s product ecosystem or global HR solutions is preferred but not mandatory.

∙ Analytical & Creative:

o A blend of analytical mindset with a creative approach to editorial and content development.

o Strong attention to detail and ability to maintain consistency across multiple content types.

∙ Communication:

o Excellent written and verbal communication skills.

o Strong collaboration skills and ability to work across teams to gather insights and feedback.

Preferred Experience:

∙ 2-5 years of experience in editorial marketing, content strategy, or a similar role.

∙ Proven experience managing content teams or working in cross-functional content development environments.

This role offers an exciting opportunity to shape Neeyamo’s editorial voice and thought leadership in the global payroll space. If you are passionate about editorial marketing, strategic content, and building a brand through impactful storytelling, we’d love to hear from you!