Company Overview

Narayana Infra is a dynamic real estate company based in Hyderabad, specializing in plotting layouts that offer exceptional returns on investment. We transform prime locations with outstanding infrastructure into lucrative opportunities for investors, and are recognized for driving value in the real estate sector. Learn more at narayanainfra.com.

Job Overview

We are seeking a dedicated PPC Ads Executive to join our team in Hyderabad. This is a full-time, mid-level position for candidates with up to 6 years of relevant experience. The role focuses on planning, executing, and optimizing pay-per-click advertising campaigns to drive qualified leads and maximize ROI for our real estate offerings.

Qualifications and Skills

• Proven expertise in managing and optimizing social media advertising campaigns across platforms (Mandatory skill).
• Solid experience in campaign management with the ability to strategize, launch, and scale PPC campaigns efficiently.
• Hands-on proficiency with Facebook Ads, including audience targeting, creative testing, and budget optimization.
• In-depth knowledge of Google Ads, covering search, display, and remarketing for high lead conversion.
• Skilled in conversion tracking to measure, analyze, and improve the effectiveness of ad expenditure and lead quality.
• Strong keyword research capabilities to identify, select, and monitor high-performing keywords appropriate for real estate advertising.
• Proficient in using Google Analytics to interpret campaign results, funnel performance, and optimize based on actionable insights.
• Experience in lead generation with a track record of driving high-quality leads in a competitive market, especially within real estate.

Roles and Responsibilities

• Develop, execute, and monitor robust PPC ad campaigns focused on generating investor leads for real estate plotting layouts.
• Collaborate with sales and marketing teams to align campaign goals with business objectives and market trends.
• Optimize ad spend for campaigns across Google Ads, Facebook Ads, and additional social media platforms to maximize ROI.
• Perform ongoing keyword discovery, expansion, and optimization to ensure campaign relevance and efficiency.
• Track, analyze, and report on key performance metrics, providing insights for campaign adjustments and improvements.
• Troubleshoot underperforming campaigns and implement data-driven recommendations for enhancing lead generation activities.
• Stay updated with emerging PPC trends, best practices, and platform updates to maintain an innovative advertising approach.
• Ensure accurate conversion tracking, attribution, and integration with CRM systems for seamless lead follow-up.