Job Title

Senior Digital Marketing – Real Estate

Job Summary

We are seeking a performance-driven Senior Digital Marketing Manager with 5–9 years of experience to lead end-to-end digital campaigns for real estate projects including plots, villas, and apartments.

The ideal candidate must have strong expertise in paid media, lead generation, campaign optimization, and CRM coordination, with a clear focus on reducing Cost Per Lead (CPL) and improving lead-to-sale conversion rates.

Core Responsibilities

• Generate qualified leads for plots, villas, apartments, and real estate projects

• Plan, execute, and optimize Meta Ads (Facebook & Instagram), Google Ads, and YouTube Ads campaigns

• Create and manage high-converting landing pages for lead generation

• Continuously optimize campaigns to reduce CPL and improve ROI

• Execute remarketing and retargeting strategies to improve conversions

• Set up and manage WhatsApp marketing automation funnels

• Monitor daily ad performance, budgets, and analytics

• Manage CRM systems and ensure accurate lead tracking

• Coordinate closely with the sales team to improve lead quality and closure ratios

• Prepare daily, weekly, and monthly performance reports

Skills

• Real Estate Lead Generation

• Meta Ads (Facebook & Instagram) Management

• Google Ads & YouTube Ads

• Conversion Rate Optimization (CRO)

• Cost Per Lead (CPL) Optimization

• Audience Targeting & Segmentation

• Landing Page Optimization

• CRM & Lead Tracking Management

• Remarketing & Retargeting Strategies

• Performance Reporting & ROI Analysis

Requirements and Qualifications

• 5–9 years of experience in Digital Marketing

• Minimum 3+ years of experience in Real Estate marketing (preferred)

• Proven track record of generating high-quality leads at optimized CPL

• Strong analytical and data interpretation skills

• Experience managing significant ad budgets

• Ability to align marketing strategies with sales goals

• Strong communication and coordination skills

• Location: Hyderabad / Narsingi

• Job Type: Full-Time