Company Overview

We are Miksar Foods, based in Mumbai, and the creators of Naagin Sauce, India’s pioneering hot sauce brand. Our mission is to craft bold, flavour-rich condiments, like Smoky Bhoot and 65 Sauce, tailored for Indian palates with international appeal. As a fast-growing startup in the food and beverage manufacturing industry, we pride ourselves on our dynamic work environment, welcoming innovative and passionate individuals to help us make a global impact. Join us as we spice up the world, one bottle at a time.

Job Overview

We are seeking a talented Social Media Manager to join our team in Mumbai, Mumbai Suburban. This is a full-time, mid-level position focused on crafting and executing creative social media strategies. The ideal candidate will have a maximum of 6 years of relevant work experience. You will play a crucial role in amplifying our brand presence online and engaging with our audience at a deeper level.

Location: Lower Parel

Qualifications and Skills

• Proven experience in developing social media strategies that align with business goals and target audience engagement.
• Expertise in influencer marketing and building relationships with key social media influencers to expand brand reach.
• Strong content creation skills with the ability to develop compelling and innovation-driven multimedia content for various platforms.
• Hands-on experience in managing paid media campaigns across social media channels to optimize reach and return on investment.
• Exceptional community management capabilities to foster a positive and engaged community around our brand.
• Proficiency in Google Analytics to track and analyze web traffic and social media performance metrics effectively.
• Ability to conduct in-depth campaign analytics to evaluate success, understand user behavior, and inform strategy enhancements.
• Digital Marketing (Mandatory skill)

Roles and Responsibilities

• Develop and implement comprehensive social media strategies that drive brand awareness and customer engagement.
• Collaborate with cross-functional teams to ensure brand consistency and align social media initiatives with overall marketing campaigns.
• Create and curate engaging multimedia content tailored for each social media platform to attract and engage target audiences.
• Identify and engage with influencers to amplify brand messaging through creative collaborations and partnerships.
• Monitor and analyze social media metrics and adjust strategies to improve engagement and effectiveness.
• Oversee the development and execution of paid social media campaigns to maximize reach and conversion rates.
• Manage community interactions by responding to comments, messages, and reviews in a timely and brand-representative manner.
• Stay updated on the latest industry trends and emerging platforms to ensure innovative approaches and competitive positioning.

If you are interested in it then kindly share your CV hr@naaginsauce.com