KRA • Regional Marketing Activity 

• Branch Visibility Management

• New Branch Support

• Weak Branch Support

• B2C Management

• MIS Management

Job Description:-

• Regional Marketing Activity 

Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year. Innovative marketing Ideas initiated as per regions/local requirement

• Branch Visibility Management

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin

• New Branch Support

Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

• Weak Branch Support

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. Create Visiblity and awareness for the branch through Marketing initiatives.

• B2C Management

Prepare on-ground event calendar for the Region Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc. Responsible for driving promotion activities in branch catchment areas. Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing) • MIS Management Monitor and report Daily activity  Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc Productivity and cost effective analysis

Branch Visit Report Requisite Qualification Essential Graduate  

Preferred Qualification in Management (Marketing) Requisite Experience Essential 2-3 years of relevant experience or field Sales in Banking, FMCG Preferred Localite preffered.

Special Skills Required 

• Branch Visibility /Support understanding

• POSM Know-how • Excel & Power Point- Basic Knowledge of Computer