Job Title: Officer – Marketing

Location: Bangalore

About Us:

We are a young and dynamic travel company with a passion for curating unique experiences for our clients. Guided by our philosophy of "Don’t trip on the usual," we specialize in creating extraordinary journeys that go beyond conventional travel. If you have a creative mindset, a knack for digital marketing, and a love for travel, this is the perfect opportunity for you!

Key Responsibilities:

As an Officer – Marketing, you will play a pivotal role in driving the company’s brand visibility, lead generation, and overall marketing strategy. Your responsibilities will include:

Social Media Marketing:

·      Manage the company’s social media channels, ensuring consistent branding, engaging content, and active interaction with followers.

·      Plan, create, and execute social media campaigns to boost engagement and follower growth.

Digital Marketing & Lead Generation:

·      Develop and implement digital marketing strategies, including paid ads (Google Ads, Facebook, Instagram, etc.) to drive lead generation.

·      Monitor and optimize campaigns to achieve lead quality and conversion goals.

Product Management:

·      Design and package travel products and experiences tailored to customer preferences.

·      Develop new travel verticals and niches for the sales team to capitalize on, ensuring alignment with market trends.

Marketing Budget Management:

·      Strategically allocate and manage the marketing budget to ensure maximum ROI.

·      Track, analyze, and report on marketing metrics, adjusting strategies as needed to meet performance goals.

Collaboration and Brand Building:

·      Work closely with the sales and operations teams to align marketing efforts with business goals.

·      Build partnerships with influencers, content creators, and media platforms to expand brand presence.

Skill Set & Qualifications:

Essential Skills:

·      Proven experience in social media and digital marketing, with expertise in platforms like Facebook, Instagram, Google Ads, and LinkedIn.

·      Strong understanding of lead generation and conversion optimization techniques.

·      Proficiency in analyzing campaign performance and preparing marketing reports.

·      Excellent communication skills, both written and verbal.

·      Very strong inter-personal skills to work with the sales and operations teams.

·      Creativity and the ability to think outside the box to design engaging campaigns.

Additional Skills:

·      Knowledge of SEO and content marketing is a plus.

·      Familiarity with graphic design tools like Canva or Adobe Suite is advantageous.

·      Passion for travel and an understanding of the travel industry’s dynamics.

Qualifications:

·      Master’s degree in Marketing, Business, Communication or a related field (MBA preferred).

·      2-8 years of experience in digital or social media marketing (experience in the travel or allied industry is a bonus).

Why Join Us?

·      Be part of a creative and vibrant team shaping unique travel experiences.

·      Take ownership of impactful projects that directly contribute to company growth.

·      Opportunities to innovate and experiment with fresh marketing ideas.

·      A dynamic work environment that values learning, collaboration, and passion for travel.

If you’re a marketing enthusiast with a love for travel and a drive to deliver results, we’d love to hear from you!