Marketing Executive

Company Overview

Mrudul.in is a leading and respected name in the hearing healthcare industry. For over 35 years, we have been dedicated to providing cutting-edge hearing aid solutions and exceptional after-sales service. With our headquarters in Mumbai and a strong presence across Maharashtra, Gujarat, Madhya Pradesh, and Goa, we are an ISO 9001:2015 certified company committed to a customer-centric approach. Our team of 2-10 dedicated professionals works to enhance the quality of life for individuals by offering the latest in hearing aid technology. To learn more about our journey and services, please visit our website at www.mrudul.in.

Job Overview

We are looking for a passionate and driven Marketing Executive to join our Mumbai team. This is a full-time, junior-level position ideal for a creative individual with 1 to 3 years of experience in marketing. The successful candidate will be instrumental in developing and executing marketing initiatives that boost our brand's visibility, engage our target audience, and drive business growth in the hearing healthcare sector.

Qualifications and Skills

• A mandatory proficiency in communication, sales, and business development.
• Demonstrated experience in creating and implementing marketing strategies that deliver on business objectives.
• A solid understanding of both traditional marketing methods and modern digital marketing channels.
• The ability to analyze market data and consumer insights to inform marketing strategies.
• Experience in both B2C (direct to consumer) and B2B (business-to-business) marketing environments is highly desirable.
• Proven ability to design and manage marketing campaigns that effectively connect with the target demographic.
• Excellent organizational and project management skills to ensure the smooth execution of campaigns.
• A strong analytical mindset for evaluating campaign performance and optimizing for better results.

Roles and Responsibilities

• Conceptualize and execute innovative marketing strategies to promote Mrudul.in's range of hearing aid products and services.
• Perform market research to stay informed about industry trends, identify new opportunities, and understand the competitive landscape.
• Work in close collaboration with the sales team to ensure marketing efforts are aligned with sales goals.
• Manage the marketing budget effectively to ensure an optimal return on investment.
• Organize and represent the company at industry conferences, community health events, and networking functions to enhance our brand presence.
• Develop compelling and informative content for our digital platforms, including our website and social media, to engage with clients and attract new prospects.
• Track and analyze key marketing metrics to gauge the effectiveness of campaigns and refine future marketing strategies.
• Maintain open and consistent communication with all stakeholders to ensure marketing activities are in sync with the company's growth ambitions.