Key Responsibilities:

• Data Collection & Reporting:
• Gather, analyze, and report on data from digital marketing campaigns across all channels, including SEO, SEM, social media, email marketing, and paid advertising.
• Use tools like Google Analytics, Google Ads, SEMrush, and social media analytics to monitor campaign performance and generate reports.
• Performance Analysis:
• Evaluate and interpret digital marketing data to provide actionable insights and recommendations for improving campaign performance.
• Track key performance indicators (KPIs) such as traffic, conversion rates, customer acquisition costs, and lifetime value.
• SEO & SEM Analysis:
• Monitor and report on the performance of SEO and SEM strategies.
• Perform keyword research, analyze backlink profiles, and assess organic search rankings.
• Campaign Optimization:
• Work with the digital marketing team to test, analyze, and optimize online campaigns across channels to maximize ROI.
• Assist with A/B testing for ads, landing pages, and email campaigns, and provide insights into which variations perform best.
• Market Research & Trends:
• Conduct competitive analysis and market research to identify industry trends, benchmarks, and opportunities for improvement.
• Stay up to date with emerging digital marketing trends and best practices.
• Collaboration & Recommendations:
• Collaborate with the marketing team to develop data-driven strategies and campaign recommendations.
• Provide clear, concise reports and presentations for management and stakeholders to guide decision-making.
• Data Visualization:
• Create visually engaging dashboards and reports to communicate complex data insights to non-technical stakeholders.
• Budget Tracking & Forecasting:
• Assist in budget tracking and forecasting for digital marketing campaigns, ensuring that campaigns stay within budget while optimizing performance.

Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, Mathematics, or a related field.
• Proven experience (3+ years) as a Digital Marketing Analyst, Marketing Analyst, or similar role.
• Strong knowledge of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Proficiency in analytics tools like Google Analytics, Google Ads, SEMrush, or similar platforms.
• Strong experience with Excel, Google Sheets, or other data analysis tools for data manipulation and reporting.
• Ability to analyze data and present actionable insights in a clear, concise manner.
• Strong attention to detail, critical thinking, and problem-solving skills.
• Excellent written and verbal communication skills.