JOB DESCRIPTION

Group Head/Associate Director – Digital Planning

We are looking for Digital Planning professionals who have expertise in digital media planning, development, and end to end campaign for our clients based in Mumbai. He / She will be responsible for all tasks and client service activities associated with an assigned account.

Responsibilities:

·        Responsible for accurate plan implementation & delivery.

·        Construct strategy with a 360 degree approach of Programmatic, Search, Social, Content & Display.

·        Identity strategic and tactical opportunities to achieve the goals of the campaign basis business & marketing objectives.

·        Stakeholder Management: Handling multiple client leaders and POCs across markets, ensuring that individual expectations are tracked and met

·         Business Effective Solutions: Formulating solutions that amplify Business KPIs including driving innovation and new channel-specific features

·        Independently handle monthly and quarterly campaign and review presentation to client

·        Annual digital strategy & planning & effective implementation of annual media strategies

·        Interact with client to address day to day operational issues

·        Actively work towards implementing innovative/ award-winning ideas on your brands

·        Negotiations across media, Team Management

·        Process Management: Driving team-wide processes to increase efficiency and safeguard the quality

·        Tracking competition & media landscape & trend-spotting

Skills and experience required:

·        4 - 7 years of digital planning experience

·        Excellent written and verbal communication

·        Thorough understanding of the media process, media department and inter-department relationships

·        Experience with syndicated software like ComScore.